Burger Chains are Moving Forward with Consumers.

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TheHamburger is ready-2-eat, hand held and prepared to eat on the run, convenient,simple and affordable. Contrary to popular belief Americans do not eathamburgers daily, not most Americans anyway. Versatile, convenient,made to order burgers have been the mainstay of chains but now sandwiches,wraps fresh coffee with personalization, and portability are driving growth.   Duringthe past 4 decades hamburgers drove sales and propelled the overall OSR sectorof the restaurant industry. Without a doubt the hamburger is now globallyrecognized as a penultimate American food. Industry leader McDonalds is evolving from burger chain to restaurant café/chainand is leading the way.

McDonalds with innovative new products,continually reimaging stores and a focus on the consumer is the global leaderin restaurant sales. In the United States the undercurrents of a burger sectorin upheaval and transition is emerging for every position within the burger QSRsector except the top spot.
McDonaldsis and will remain number one for many years to come after recently expandingits coffee and beverages offerings successfully.  They are now testing meaty chicken wings inthree different flavors McDonalds is again expanding day-part reach andseasonal opportunity.  Will McDonaldscater your Super Bowl Party? They soon just might.

The upstarts Five Guy’s, Smashburger, Fatburgerare garnering market share from largely legacy second tier players burgerplayers.  Each is offering the consumersomething new, fresh and “better for you”.  The next company in the burger QSRniche to watch will be In-N-Out Burgers. If In-N-Out Burgers does half as wellin Texas as they do in California and Nevada they will accelerate growth andwatch out. In-N-Out had a Pop-Up restaurant in Singapore last week.  In-N-Out sold out of product in five minutes.  Will In-N-Out follow Darden’s lead andfranchisee internationally? Will remodeling or copy-cat menus be enough topropel legacy players?
Red Robin and Fuddruckers are fast getting ontrack and gaining back market share. The Hard Rock Café and TGI Fridays are tryingto pull away from the burger category.  Will that work for them? We may have seen thetipping point at the mid-priced burger category now that seemingly allcelebrities including the likes of, Bobby Flay, Emeril Legasse each have openedand are more and more gourmet burger restaurants.

Burger chains are moving forward with consumersare you? What are you selling and to whom this year?  What will your customers expect from you nextyear?  Who is interpreting yourcompetitive market intelligence? Out-side eyes can make all the difference inTop line Sale and Bottom line Profits.
Invite Foodservice Solutions® to complete agrocerant program assessment, brand, product placement or positioningassistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant.