30 Mayıs 2012 Çarşamba

Ruckus Reader Assess Kids Reading Skills for Parents

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When I first learned about The Ruckus Reader and their educational apps, I thought the reader was a good tool. Not only can kids playing fun games and learn at the same time but parents can also assess what area their kids need help in.

Ruckus Reader

Recently I attended the Ruckus Reader Launch Event where I was able to demo and see first hand how the Ruckus Reader Meter provides information to parents.

Using the apps themselves are simple for children ages 3 - 8 to learn. It's while using these apps that the Ruckus Reader Meter assess a kids' in-app reading skills like letter sounds, word recognition, sequencing, story comprehension and more. From that assessment a report is generated about a child progress.

Ruckus Reader

I like that this report includes a variety of information a parent can use like the size of a book. If as a parent I notice my son is struggling with a certain book size, I can adjust the books and the way I help my child, till he improves in this area.

Ruckus Reader

The Ruckus Reader Meter also makes reading suggestion, which is another helpful tool since parents dont always know which books to get for children. Now we have suggestions and guidelines to start with to help our kids improve.

So if your looking for way to help you kids improve in reading check out The Ruckus Reader, the first library of mobile apps to deliver a safe and interactive learning environment filled with iReaders (digital storybook titles), eReaders (e-books), narrated video books and videos, and activities for children to enjoy without leaving the library.

Ruckus iReaders feature well-loved characters such as Hasbro’s MY LITTLE PONY and TRANSFORMERS brands and The Wiggles, as well as activities designed to appeal to the creative learner, the science lover, the mathematician and the music enthusiast and more with content from Crayola, SeaWorld, Dino Dan, Cyberchase and VeggieTales.

The Ruckus Reader App is available for free from the App Store on iPad or at http://itunes.apple.com/us/artist/ruckus-media-group/id395279602

To learn more about Ruckus Reader, please visit www.RuckusReader.com

Please Note: I was invited as media and received a gift bag after the event. No other compensation was received. Views expressed are always 100% my own.

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Posted in: Apps, Event, TechFocus

Drive-thru Food more popular than ever.

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Times they are a changing asthe song goes.  Regular readers of thisblog understand the rapid currents of growth taking place within the grocerantniche filled with ready-2-eat and heat-N-eat fresh and prepared food.  Part of that niche includes QSR’s, howeverthat seems to be the one sub-sector struggling with repositioning whileattracting new consumers.
Tiffany Hsu of the Los AnglesTimes wrote the following which all of my regular readers will enjoy“Fast-food eateries are in the throes ofdrive-through Darwinism as more upscale upstarts, such as Chipotle Mexican Grill and Panera Bread Co., grab market share from the likes of TacoBell, Subway and Wendy's.

Chains that are fancier than fast-food options but cheaper than sit-downalternatives are part of a hybrid sector known as fast-casual that is maturinginto one of the food industry's strongest.

That category is tapping into growing demand for more healthful, specialtyfoods that are still speedily served and moderately priced. Fast-casual issteadily poaching fast-food customers looking for better quality and sit-down dinnersseeking cheaper prices, said NPD analyst Bonnie Riggs.

"There's no end in sight to their growth," Riggs said. "They'vedelivered on consumers' value expectations far more than most fast-foodplaces." …

But the boundaries are blurring. Eateries such as Carl's Jr., with its SixDollar Burger, and foodie-favorite In-N-Out straddle the line between fast-casualand fast food. Drive-thru’s are appearing at Panera locations. Some fast-casualchains are experimenting with delivery, usually an option provided by sit-downrestaurants.

"We're going to continue to see more fuzziness in how to define theserestaurants," said Robert L. Sandelman, chief executive of food serviceresearch group Sandelman & Associates.” Folks let’s face it this is the GROCERANT NICHE. Is it time you understandthis growth? Then take some time read some of our pervious blogs Email or call. 

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WAhas been the global leader in the Grocerant niche for more on Steven A. Johnsonand Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook/Steven Johnson

Foodservice Solutions® 5 P’s of Food Marketing.

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Foodservice Solutions® Grocerant Guru Steven Johnson developed the 5 P’sof food marketing which are: Product, Packaging, Placement, Portability andPrice.  When grocerant Ready-2-Eat andHeat-N-Eat fresh and prepared food is thrown into the mix consumer frequencyand customer loyalty both increase for retailers driving top line sales andbottom line profits.
Simply look atthe US retail foodservice growth and sales leaders of today. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers & Fries, 7Eleven are all growth leaders.  TraderJoe’s leads in sales per square foot at over $1,750 per Sq. Ft. Chipotle, FiveGuys and 7 Eleven are all growing units and garnering share of stomach fromeveryone else.  All are members of thegrocerant niche. 
Oneof the most interesting new developments is bundling of the meal componentswith a “better for you” focus.  It’s amix and match game that is very empowering for the consumer.  Consumer’s select by meal occasion what“better for you” attribute they want.  Itcan be fresh hamburger, low salt, cooked to order, or green packaging.
Don’tdiscount the value of consumer choice or limit the world of “better foryou”.  Mix and match of small portion,fresh products, green packaging all are contribution to making meal time a timeof convenientmeal participation, differentiation and individualization andconsumers are responding.
Since 1991retail food consultancy Foodservice Solutions® of Tacoma, WA has been theglobal leader in the Grocerant niche for more on Foodservice Solutions® Bing orGoogle Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook Steven Johnson

Hot Dogs are the ultimate hand-held food.

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Happy Memorial Day ! Today launches the unofficial startof the summer season. The National Hot Dog and Sausage Council reports thatAmericans are expected to eat at least seven billion hot dogs between today andLabor Day. Hot dogs that are ready-2-eat or heat-N-eat are simply an Americanfood love affair that is shining bright.
Wienerschnitzel is the largest US restaurant chain thatspecializes in hot dogs. The next time you’re out and see one of the over 350+Wienerschnitzel stores stop in and try a chill cheese dog with mustard andonion, wow that some good fast food!

That Hot Dog Council estimate “that Americans eat 20 billion hot dogs eachyear, but more are eaten in the warm weather months when the grills are firedup and hot dogs have that great barbecued taste…In fact, the Council found thatmajor league baseball fans will consume more than 20.5 million hot dogs whileenjoying games. That's enough wieners to stretch from Miami to Denver”.

Hot Dogs are the ultimate hand-held food. The grocerant nicheis complemented with the inclusion of hot dogs! Pizza Hut’s has a new hot dog pizza. Looking for positioning assistance? Foodservice Solutions is the best.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities or a brand leveraging integrationstrategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

Fresh Fruit is Fast Food.

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Consumers continue looking for “better for youfood.”   In a new poll taken by the W.K.Kellogg Foundation they found that “nearly 70% of Americans reported eatingmore fresh fruits and vegetables than five years ago”.  Why? Health and affordability were cited asthe most important qualities.
Interestingly the poll noted that,” 23% know “a lot” about where the freshproduce they buy comes from. Forty percent said they knew “a little”, 25% saidthey didn’t know too much and 11% said they didn’t know anything about theirproduce.”

Seventy-one percent of respondents said that grocerystores were their most frequent source of fruits and vegetables, while 14% and7%, respectively, said the same for farmers’ markets and big box supercenters.

The survey said that 64% felt that purchasing regionally/locally grown fruitsand vegetables was “very important” to them, while 93% of those surveyed saidit was “very important” or “somewhat important” that all Americans had equalaccess to fresh produce.

Burgerville is one companythat integrated regional fresh fruit seasonally into it menu with great resultswith items like Strawberry Balsamic Chicken Wrap and a plethora of Strawberryrefreshments. (burgerville.com) Success does leave clues and better for yourfocused food is one of them.  Fresh fruitis ready-2-eat and better for you and your customer. Fresh fruit is fast foodthat is good for your company and customer.
Steven Johnson is Grocerant Guru atTacoma, WA based Foodservice Solutions, with extensive experience as amulti-unit restaurant operator, consultant, brand / product positioning expertand public speaking. Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant

26 Mayıs 2012 Cumartesi

We're Visiting Philadelphia As a Family

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The past few weeks have been so busy with all sort of "life" things and I'm more then ready for a trip away! This year I'm eager to travel and see some sights as a family now that my son is old enough. I had plan that our first trip would be out of the county but change those plans recently. After attending a media preview from the Philadelphia Visitor's Center, I decided our first family trip this year would be to the city of brotherly love!

Visiting Philadelphia

While I've visited Philadelphia a few times before, this would be my son's first visit to Philadelphia. That makes this trip sorta special since it our first "official" family trip. Just the two us touring around. Fun!

Visiting Philadelphia

From what I remember from my previous trip to Philly. is that the city is filled with historic sites. While I enjoyed visiting the different historic site like the Liberty Bell Tower, there's much more to do and see in Philly, especially as a family.

Visiting Philadelphia As Family

During my Philly trip, I hope to check out the following places.

  • Franklin Square a modern and fun family park, with a Philly-themed miniature golf course, a restored marble fountain, playgrounds and an old-fashioned carousel featuring some famous Philly horses. (215) 629-4026, www.historicphiladelphia.org
  • The African American Museum in Philadelphia, discover a fresh and bold look at the stories of African-Americans through the innovative use of technology, photographs, videos and artifacts on display in the Audacious Freedom exhibition. (215) 574-0380, www.aampmuseum.org
  • Liberty 360 surrounds visitors as they take a 3-D, 360° journey, led by Benjamin Franklin, to discover the nation’s symbols of freedom. Inside the Historic Philadelphia Center’s PECO Theater, the 15-minute indoor show uses the most modern technology of its kind to spotlight the most treasured American value—liberty. Opens mid-summer. (877) GO-2-1776, www.historicphiladelphia.org
  • The Franklin Institute, the region’s premier science museum, features a full city block of kid-friendly exhibitions, such as the walk-through Giant Heart, Space Command satellite tracking center, Sports Challenge, Electricity and Changing Earth. It’s also home to the Tuttleman IMAX Theater, the Fels Planetarium and a 3-D theater. (215) 448-1200, www.fi.edu
  • The Philadelphia Zoo has nearly 1,300 animals (many rare and endangered), features the McNeil Avian Center, Big Cat Falls, the Children’s Zoo, the PECO Private Reserve and seasonal family events. (215) 243-1100, www.philadelphiazoo.org
I'm not sure how many places and activities we'll actually get to see and do, but I'm sure my son and I will have a blast!

To learn more about Visit Philly
Like on Facebook - https://www.facebook.com/visitphilly
Follow on Twitter - http://www.twitter.com/visitphilly

Please Note: My hotel and family attractions passes are covered by Greater Philadelphia Tourism. Views expressed are always 100% my own.

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Posted in: Blog, Travel

Mountain Khakis Women Collection Review

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Now that the warm sunny weather is here, I'm planning on spending A LOT of time outside. Since I'll be outside for long stretches of time and in different type of conditions, I need clothing that protect my skin as well as makes me look good.

I recently blogged about Mountain Khakis introducing its first full collection for women. Love that the collection has UVA/UVB 50+ protection. Clothing that is fashion and protective?! Of course I was happy to review a few pieces from the collection.

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The Oxbow Tunic in Burnt Henna was well made and fit me wonderful. The color and patterned looked great on me, and could easily be worn for meeting friends for brunch or hanging around in the park. I LOVE that the tunic had big spacious pockets on the side

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The Oxbow Skirt in Ash Chambray was also well made and fit great. This skirt gave me enough room and flowed nicely when I walked. I liked the back panel with has a stretchable section and the adorable details on the front buttons.

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The Oxbow Long Sleeve in Vapor gave me a bit more professional look then casual but still went well with jeans or a skirt, This shirt has a snug fit which gives a nice outline. Love the feel of the long sleeves and the top pocket.
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One thing I noticed and really liked about Mountain Khakis clothing is the freedom of movement and ability to withstand everyday usage. While taking my photos there were moments I had to be a mom and chase after my son, who was trying to run wild and free in the park. The clothing moved with me well. As a mom of a active little boy I LOVE that!

I highly recommend items from the Mountain Khakis Women Collection whether you traveling in the wild of nature or New York City streets.

Mountain Khakis can be found at specialty outdoor retailers or at www.mountainkhakis.com
On Facebook - http://www.facebook.com/MountainKhakis
On Twitter - https://twitter.com/MountainKhakis

Please Note: I received product samples for review purpose. No other compensation was received. Views expressed are always 100% my own.

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Posted in: Fashion, Review

Visit Philly : The City Tavern for Lunch

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We arrived safe and sound in Philadelphia. After a brief train ride on the Market-Frankford Line (10min? Even that?!) to our hotel location, we checked in, did a quick change to something more warm (it's super hot in Philly) and headed back our to meet the ladies from With Love Philadelphia/Greater Philadelphia Tourism for lunch at The City Tavern

The City Tavern

The City Tavern restaurant is 18th-century Colonial themed which highlights and recreates the inn where the Founding Fathers frequently wined and dined. Staff and servers wear Colonial garb from that time period. I think my son was amused by the outfits. The staff was friendly, very helpful and didn't mind posing for photos. I confess they spoke in modern day english. I was sorta hoping they'd speak in 18th-century Colonial slang. Ha!

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photo credit: TripAdvisor.com

After arriving we were quickly seated down for lunch. The restaurant decor is period based with wooden tables and chairs. They also serve drinks in tankards so unless you don't mind your child spilling their beverage on table, like my son did with his water, it best to bring a sippy/toddler cup.

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For lunch I order Cornmeal Crusted Chicken Tenders for my son and Chicken Breast a la Franklin for myself and it was amazing. It was also amazing my meal came with a glass of wine. I liked that for the meals the waiter described any historic background in detail. Even the bread and biscuits had some history behind them. You really got a feel for how and why the colonial people and founders ate some of these dishes. I think that's a nice touch that helps you enjoy a meal.

To learn more about The City Tavern
Like on Facebook - https://www.facebook.com/pages/City-Tavern-Restaurant/139008096122254
Follow on Twitter - http://twitter.com/chefstaib

To learn more about Visit Philly - http://www.visitphilly.com
Like on Facebook - https://www.facebook.com/visitphilly
Follow on Twitter - http://www.twitter.com/visitphilly

Please Note: Lunch was covered by Greater Philadelphia Tourism team. No other compensation was received. Views expressed are always 100% my own.

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Posted in: Event, Travel

Disney Junior New Apps & Yo Ho, Let's Go Summer programming

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It's that time of year again! Disney Junior is gearing up for another "Yo Ho, Let's Go Summer!" and they have some fun activities planned!

Disney Junior Yo Ho Lets Go Summer programming

"Yo Ho, Let's Go Summer!" programming event returns with new episodes of "Doc McStuffins" and "Jake and the Never Land Pirates," as well as other favorite Disney Junior series including "Mickey Mouse Clubhouse," "Jungle Junction" and "Octonauts" beginning Monday, June 4 - Friday, August 24.

The "Yo Ho, Let's Go Summer!" programming event will take place across all Disney Junior digital platforms including Disney Junior On Demand, Mobile and iTunes, as well as an immersive online super-site on DisneyJunior.com featuring new games to "unlock" each week and a printable summer scrapbook.

Also beginning June 4, kids and their parents can log on to DisneyJunior.com/Summer to print out pictures of their favorite Disney Junior characters to take along with them and include in photos of their summer adventures. Parents can then upload the photos of their child with their character for the chance to be seen on Disney Junior. The site will also feature a printable summer scrapbook, with new pages added each week through August 24.

Disney Junior has also released two new iOS apps, the "Mickey Mouse Clubhouse Road Rally" appisode app on iPad and "Jake's Never Land Pirate School" gaming app for iPad, iPhone and iPod touch.

Disney Junior New AppsDisney Junior New Apps

The Mickey Mouse Clubhouse Road Rally appisode brings viewing, learning and interaction together into one cohesive, fun-filled iPad experience. Fans 2-7 years old can touch, tap shake, swipe, drag and talk through an entire episode of Mickey Mouse Clubhouse. The activities presented in the "appisode" include valuable counting, critical thinking and problem solving skills. This is the first in a series of Disney Junior Appisodes to be released this year.

Disney Junior New AppsDisney Junior New Apps

Using the "Jake's Never Land Pirate School" app, preschoolers can become completely immersed in Never Land, completing pirate-themed challenges presented in Sailing, Music, Flying, and Map and Spyglass classes. Features include: hunting for doubloons on Doubloon Beach; a customizable pirate certificate signed by Jake; and the ability to import a child's photo into Pixie Dust flying class.

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Posted in: Apps

Visit Philly : Philadelphia Korean War Memorial at Penn’s Landing

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After lunch at The City Tavern, we came back to the hotel for a quick nap before taking a walk to Penn Landing to see the Philadelphia Korean War Memorial. It's free and open to the public.

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I was excited to see Korean War Memorial and share with my son, who's half Korean. As he begins to learn about Memorial Day, it's important that he knows the history of both his American and Korean cultures as well as his West Indian and African American cultures.

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The Korean War Memorial is dedicated to local Korean War veterans killed and missing in action. The memorial specifically recognizes those who gave their lives in sacrifice from Philadelphia, Bucks, Montgomery, Delaware and Chester counties, serving as an area-wide memorial for those who gave their lives in defense of the Republic of Korea

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The memorial is made with large, polished stones that are laser etched with words and photographs of Korean War heroes and ships. Some of the texts describe the different phases of the war, others feature highlights of the achievements of women and African American soldiers in the war.

At one of the laser etched photos my son asked me why the baby was sad and crying. I wasn't really sure what to say. How can a parent explain war and it effects to a child?

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I tried as best as I could to explain since as an American male, my son might be asked to serve in the military one day. It's important he knows the cost of fighting for freedom and liberty. There's always a cost and it's good to remember those that paid the price.

I'm glad we stopped to tour the Korean War Memorial, it's impressive and a must see stop if you visit the Penn Landing Area.

To learn more about the Philadelphia Korean War Memorial at Penn’s Landing visit - http://www.hmdb.org/Marker.asp?Marker=21520

To learn more about Visit Philly - http://www.visitphilly.com
Like on Facebook - https://www.facebook.com/visitphilly
Follow on Twitter - http://www.twitter.com/visitphilly

Please Note: My hotel and family attractions passes are covered by Greater Philadelphia Tourism. Views expressed are always 100% my own.

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Posted in: Event, Travel

23 Mayıs 2012 Çarşamba

Grocerant Guru interviews Tim Forrest

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It was my pleasure to speak with TimForrest today about his outstanding success taking ready-2-eat and heat-N-eatfood to retail.  Success does leave cluesand Tim has contributed much to the success of many enterprises taking food toretail. Are you looking for assistance in expanding into new markets ornon-traditional avenues of distribution? Feel free to reach out, success is an Email away.



InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since1991 Foodservice Solutions® of Tacoma, WA has been the global leader in theGrocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

Is Walgreens selling Lunch or Dinner to your customers?

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Walgreen's continues to expand in the depth anddirection of the Grocerant niche.  The grocerant niche is a resultof the blurring of the line between restaurants, grocery stores, conveniencestores, and drug stores all selling fresh prepared, portable convenient mealsolutions.  Targeted at the time-starvedconsumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are“better for you”, portable and portioned for one or two. Walgreens gets it andis positioning for a much larger share of the food retailing dollar.


In a programsWalgreens rolled out in major unban city’s you can now find freshfruits and vegetables, salads, sushi ,sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman RobertElifinger stated “ Our San Francisco area customers are already buying a lot offood in our stores, and there are requests for more product offerings," hesaid.


With thismarket test well underway, Walgreens is now testing fresh food in New York viaDuane-Reade, Chicago and the San Francisco bay area. For all of my regularreaders you have heard it hear before but this trend is sweeping the countryfrom coast to coast.  Non-traditionalfood retailers are finding success selling fresh prepared ready-2-eat andheat-N-eat food.Theseexpanded points of distribution may well challenge many a legacy fresh foodretailer including chain restaurants, grocery stores and convenience stores formarket share. Are you ready for change?InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since1991 Foodservice Solutions® of Tacoma, WA has been the global leader in theGrocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.

Safeway, Kroger, Publix, and Marsh still stuck in the middle with an aging biz model

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Whilecustomization and personalization are driving success with in retailfoodservice today many legacy grocery retailers are avoiding business modelupdates in order to maintain strong relationships with Wall Street. Yet thedollar store sector continues rapid growth cherry picking item after item anderoding the core of legacy grocery store operator business models. Wawa isopening 100 new units in Florida over the next 3 years.  Each store will offer select CPG’s productscombined with consumer interactive participatory fresh prepared food. 7 Elevenleads the C-store sector growth with 100% of the new units having freshprepared food and 50% with no gas offered. Walgreens success with ready-2-eatand heat-N-eat fresh food provides another peek of the evolving retail foodsector grocerant niche success too come.  
While many legacy grocery retailers continue to be stuck inthe middle of the market; trapped in a quagmire of outdated category managementtechniques and sector evolution denial, can their future be bright? Most havebeen positing anemic sales at best. In 2010, for the first time, SNAP benefitsappeared to have surpassed 10% of all grocery spending.  If you look at USDA’s two data series onaggregate food spending, SNAP now represents 10% to 17% of the food retaileconomy.  Unemployment is in decline, ayear after a decline SNAP program falls as well.  What is going to happen to these industrylegacy titans if they do not evolve with the consumer?  Clearly the dollar store sector with continueto rise, C-stores sector (currently the fastest growing US food sector) willcontinue its push into fresh prepared food and continue to garner consumer.  Many consumers will return to restaurants andthat sector void 99.5% of SNAP billions a month in SNAP funding will reboundvery well.  Where is the void going toshow the most?  Clearly legacy groceryretailers.
Differentiationindividualization customization via bundled meal components are driving theongoing success in retail food sales today. Trader Joe’s, Whole Foods, Walgreens, and Wawa all have incorporatedinteractive participatory fresh prepared food options. Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price;continue playing a key role on how food is being sold, packaged anddelivered.  When ready-2-eat andheat-N-eat fresh and prepared food is thrown into the mix, consumer frequencyand customer loyalty both increase.  Newretail food industry leaders are emerging are you one of them?
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WAhas been the global leader in the Grocerant niche for more on Steven A. Johnsonand Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook/Steven Johnson

Real Mex, Real Mess no Real Opportunity. Here is what they need now.

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RealMex has gone from sales turn-over, too turn-around, and too turned-down. RealMex a multi-branded restaurant company with food manufacturing and distributionfacilities in Southern California is in an outstanding position to capitalizeon current retail food directional shifts. What they desperately need now areoutside eyes.
It’stime that Real Mex evaluates their current manufacturing and distributionassets, leverage proprietary restaurant brand integration while identifying anddeveloping both internal and external growth opportunities. Ok it sounds simpleenough, but Real Mex is in the middle of the grocerant niche and that is whatwe do every day. Simply put no CEO would leave if they understood the value ofthe opportunity at hand.  While many restaurant chains are expanding thefootprint of the brand into non-traditional channels Real Mex is contracting.Restaurant chains do two things they either grow or they die. The status quo isnot something any restaurant chain can attempt to maintain in the worldtoday.  Consumers are dynamic not static.  Restaurant Chains must be the same.
Below are actions we feel Real Mex should undertakein order to develop contemporary consumer relevance:
  1. Focus on manufacturing of RMF-branded products at retail with restaurant brand integration;
  2. Revitalize Legacy Restaurant Brand Relevance with today’s consumer focus; 
  3. Leverage manufacturing expertise  in custom-developed products for additional foodservice clients;
  4. Extend consumer relevant restaurant brands around the country including non-traditional outlets;
  5. Leverage manufacturing/distribution opportunities in markets served for private label products into RMF brands.

Hedgefunds typically have a plan of action when they invest.  Restaurant brands and consumers have a bond,when that bond is not met the consumer moves on no matter what the plan thehedge fund has.  The fastest growingsector of retail foodservice today is the grocerant niche.  Real Mex is positioned to exploit that nicheas well if not better than any company in the US.  The question is will they?  Outside eye can provide insights for success.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WAhas been the global leader in the Grocerant niche for more on Steven A. Johnsonand Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook/Steven Johnson