Food Shopping Destinations drive success. Trader Joe's and Whole Foodsprovide positive proof that a private label food products continue to garnerfavor with consumers. In a study releaseJune 1, 2012, by Perception Research Services found that 86% of consumers buyPrivate Label products on a regular basis.
In fact, in two particular cases consumers go out of their way to buyprivate label. Yes, those two cases wereTrader Joe’s and Whole Foods each known for high quality distinctiveofferings. The study suggests that withproper innovation and focus, private label products can and do create valuewhile positioning a chain as a shopping destination with consumers.
Trader Joe’s and Whole Foods have created ready-2-eat and heat-N-eat freshprepared food items with qualitative differentiation as an entity with identitythat has help propel them into this private label leadership.
Last year industry wide several new food categories moved into the top tierof private label products in large part to rapid rate of growth they were: Soft Drinks, Frozen Meals,Salty snacks, and Cookies.
Consumers are now looking for private label products as a personalpreference. This is a dramatic changefrom just 10 years ago when consumer simply wanted to save a few $ cents. Freshprepared ready-2-eat food has helped evolve this niche. Both Whole Foods and Trader Joe’s arebenefiting from early leadership.
Outsideeyes can deliver top line sales and bottom line profits. InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant
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