Intel is famous for making computer chips that are faster, better andcheaper every two years. Moore’s Law,states that the number of transistors on a chip will double approximately everytwo years. Consistently it continues to ring true. Retail food consumers want food fast; theydon’t like long lines or walking around in a 100, 000sq.ft.store when they needthe “basics”.
Convenience stores figured that out long ago and continue to garner marketshare from both restaurants and grocery stores focused on speed of service. Dollar stores are jumping in with bothfeet. Family Dollar Stores added 150food items in February, 2012 as reported Supermarket News reported.
By the end July, 2012 Family Dollar Stores will have added an additional250 food sku’s (items) which will bringthe total food item count to 400. Thatis a lot of shelf space and a lot of food. The test with the first 150 items went well to say the least. Consumer like the price points on food atDollar stores and Family Dollar obviously liked the sales and profit results.
Family Dollar has now added coolers to 700 of its stores and plans to addcoolers to 700 more stores by the end August, 2012. Most of the food itemsfound at Family Dollar stores are national brand names the ilk of Gerber babyfood, Gatorade and Velveeta cheese.
Family Dollar is but one example of food channel migration. Every company in the Dollar stores sector canbe found adding more and more food items. Many are now adding coolers and offering fresh prepared food aswell. Success does leave clues andDollar stores understand the consumers need for speed.
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Since 1991 retail food consultancy FoodserviceSolutions® of Tacoma, WA has been the global leader in the Grocerant niche formore on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
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