KFC's reusable, recyclable and reinforcing branding.

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When it comes to utilizing the 5P’s of foodmarketing one of the best examples in the industry is the one time globalleader in the ready-2-eat and heat-N-eat grocerant niche KFC.  Yum Brands KFC was a clear leader inintroducing Take-Out and Take-Away food to consumers around the world.   Good brands stay relevant.  However from time to time they may capitulatemarket share but good brands like KFC do so only because they created a nichecategory with over whelming consumer support and excitement that droveadditional competitors into the category.KFC rolled out what is believed to be the firstQuick Service Restaurant reusable food container and can be seen above. When branding andproduct positioning are blended into the daily life of the consumer in apositive proactive way, the brand and the consumer are all the better. Thereusable container can be placed in the microwave and top rack of thedishwasher. KFC says “Reuse, Renew, Rejoice” we think thatthe reusable container is an industry advantage that is recyclable while beingbrand reinforcing.  Foodservice Solutions® 5P’s of food marketing: Product, Packaging, Placement, Portability and Priceplay a key role in retail foodservice success today and KFC understands theinterconnectivity of the 5P’s. This blog is supported in part by ads.  Please view them.
FoodserviceSolutions® specializes in outsourced business development. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant.