Fresh Prepared Food is Empowering Consumers Choice of Retailers.

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The grocerant nichecomprised of fresh prepared ready-2-eat and heat-N-eat food continues to drivetop line growth and bottom line profits in all sectors of the foodserviceindustry.  The ability to mix & matchmeal components or ingredients for a particular meal is empowering to theconsumer. This niche is thriving within the Convenience store sector,Restaurant sector, Grocery/Supermarket sector, Drug store sector, and Dollarstore sector.
Food Manufacturesare focusing on each sector developing “restaurant quality” prepared food forthe every retail sector. Consumers are finding “restaurant quality” fresh foodofferings at new non-traditional points of distribution.This is abrilliant way for retailers to extend the retail brand when current customersare migrating to fresh meal assembly and where future customers of the brandwill come from. Consumer are not burdened with problems of retail food channelblurring. Channel blurring is only in the mind of the brand marketer.  Consumers want food ready-2-eat when andwhere they are and when they want it. Many Co-packers of refrigerated entrees and side dishes are preparingproducts for quick casual restaurants and even fine dining chains.  Then they manufacture the similar productunder for a different avenue of distribution i.e. grocery or convenience storesunder the restaurants chain label or a private label.
Grocery store deli operators are now seeking private label freshprepared proprietary menu items with identity for national grocery/ supermarketdistribution. With sales picking up month after month in this category thiswill become a very successful business proposition for many a manufacturers andco-packers.
Consumers now consider Sheetz not a convenience store but a restaurantwith gas.  Safeway each week positionsready-2-eat fresh prepared food in every printed ad. Walgreens in Boston,NewYork, Chicago, and San Francisco offers fresh prepared and Made-2-Order food orfresh prepared meal component bundling options. Success leaves clues and oneclue is Grocerant Niche fresh prepared ready-2-eat and heat-N-eat food is acustomer favorite in every retail food channel.
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Steven Johnson is Grocerant Guru at Tacoma,WA based Foodservice Solutions, with extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant