When 4 PM rolls around most Americans start wondering what am I going tohave for dinner and very, very few will even entertain the idea of cooking fromscratch. Most people don’t have a clue what they want let alone what is fordinner. At least that is what research has shown over the past several years.At 4 PM it’s time to turn up the competition between Supermarkets, GroceryStores, Convenience Stores and Restaurants.
The grocerant sector filled fresh prepared ready-2-eat and heat-N-eatfood is booming. Grocery stores tout rapidly growing Takeout or Take Away foodsthat are fresh prepared restaurant quality. 7 Eleven is slowly rolling awayfrom the roller grill and into fresh prepared consumer focused ready-2-eat andheat-N-eat food.
Restaurateurs are packaging, bundling and marketing Take Away and Togofood better than ever. The consumer focused on menu selection, portion size andprice have responded nicely to these new restaurant offerings and customercounts are growing again. Subway is now entering breakfast in a big way withbetter for you products.
Here at Foodservice Solutions® we specialize in understanding successfulbundling of fresh prepared ready-2-eat and heat-N-eat food. It is theincreasing margins and growing sales that are attracting restaurateurs, grocerystores and convenience stores into this sector.
These my friends are the good times. Bundled meal components arechanging and evolving by region and family size. If you would like a strategicgrocerant program assessment or a grocerant tour we can arrange them for you,your group, by niche, city or country.
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Steven Johnson is Grocerant Guru at Tacoma,WA based Foodservice Solutions, with extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerantortwitter.com/grocerant
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