Benihana and Olive Garden are offering Mix and Match Meal Specials.

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Empowering consumer choice with traditional branded entrees’ both Benihanaand Olive Garden are this month offering mix and match meal specials.  While mix and match meal components have beendriving top line sales and bottom line profits within the grocerant niche forseveral years.  Leveraging price,service, and choice Olive Garden and Benihana draw back consumers who may havemigrated to new channels or food options.
Benihana’s mix andmatch options are: Shrimp & Chicken for Two, a five-course feast for only$36, and Hibachi Tuna for One, five courses for just $22.  Consumers can hare “teppanyaki special of Shrimp& Chicken for Two, grilled before your eyes with mushrooms and sesameseeds. Or try Benihana’s Hibachi Tuna for One, sesame-crusted tuna steak withtomato, avocado and edamame in a white balsamic sauce. Both Chef's Specials areserved with Benihana's signature onion soup, Benihana salad, a hibachi shrimpappetizer, hibachi vegetables, homemade dipping sauces, steamed rice andJapanese hot green tea” .
Olive Garden is providing customers even a wider variety of choice with a“2 for $25 Italian Dinner”.  The mix andmatch meal features six entrees with more than a 1,000 possible dinnercombinations between the two dinners. “With a variety of entrees, appetizersand desserts to choose from, guests can customize their meals for any taste andoccasion -- whether it's a weeknight dinner or a special evening for two."The marketing release reported.
The meal can consist of:” freshly baked breadsticks and a choice ofunlimited garden-fresh salad or homemade soup. Choose two entrees from: New Smoked Mozzarella Chicken,New Spaghettiwith Four Cheese Meat Sauce & Meatballs, Eggplant Parmigiana, Five CheeseZiti al Forno, Ravioli di Portabello,
Fettuccini Alfredo, then Choose two appetizers or a dessert to share.”

Success leaves clues and mix and match bundling meal components is a verysmart tactic. Leveraging price, service, and choice is a recipe consumer enjoy.
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Steven Johnson is Grocerant Guru at Tacoma,WA based Foodservice Solutions, with extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant