Leveraging legacy locations,convenience, speed of service while integrating branded fresh preparedready-2-eat and heat-N-eat prepared food; convenience stores are garneringcustomers from both the restaurant and grocery sectors.
Convenience storesfoodservice offerings have largely been over looked or dismissed by QuickService Restaurant chain operators and grocery stores. Following the lead of Wawa, Sheetz, Rutter’sand now 7 Eleven the convenience store sector is branding food programs fromcoast to coast. More importantly theyare garnering a larger share of stomach with improving food quality, healthfulofferings and speed of service that quite frankly QSR’s can’t keep up with.
David Sprinkle,publisher of Packaged Facts stated "By enhancing foodservice quality andvariety, we believe convenience stores are poised to benefit from increasedsales of gasoline and other merchandise, as consumers seek to consolidate theirpurchases in the interest of efficiency"…"Because it is so wellpositioned, we anticipate that convenience store industry foodservice salesgrowth will outperform the retail and restaurant foodservice industry averagethrough 2013."
In fact PackagedFacts projects that convenience store foodservice sales grew 6% in 2010, androse an additional 6% in 2011 and 5% in 2012. That increase is the largest ofall sectors within the retail food space.
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