Walgreens Fresh Food just might be Chain Restaurants next Nightmare.

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Ready for a Free Lunch! Consumer will welcome afree lunch from Walgreens, while restaurateurs might become shaken by it.  Food Retailing is evolving faster than mostrestaurants want to admit or can even begin to understand. When a 78 Billiondollar company with a legacy of fresh food in its history decides to re-enterthe food space restaurants better pay attention and evaluate marketpositioning. Regular readers of this blog are not surprised bythis proactive Fresh Food Mobile Tasting Tour that Walgreens has kickedoff.  Walgreens 40-foot trucks will beroaming the country offering free samples of juice, frozen yogurt, and coffee.Since we have been documenting Walgreens food success for 6 years we sure hopeone of the trucks makes its way to Tacoma, WA. The grocerant niche is booming,is your company ready to enter the ready-2-eat and heat-N-eat food niche? If soFoodservice Solutions can help.FRESH FOOD retailers who will you next competitorbe?  Walgreens Fresh Food Mobile Tasting Tour is innovative,consumer participatory and food focused with taste testing the number one wayto garner new food customers sampling.With over 7,500 stores in the United States, Walgreens can on a national levelgarner share from Grocery Stores, Restaurants and Convenience Stores if the sochoose.Walgreens company focused is on “better for you living” is extending the halo of“better for you” into food with this “The Up Market Fresh” experience accordingto Joe Magnacca president of daily living products for Walgreens. Magnaccastated “Our freshfood offerings provide customers with easier access to a greater selection offresh foods and beverages," …. "The 'Up Market: Fresh' experience isa unique way to showcase our commitment to help people get, stay and livewell."Planned samples are:Juices -- Samples ofnutritious, fresh-made juices made from a combination of fresh fruits andvegetables. Go Green" is a featuredjuice and is a blend of cucumber, kale, celery, green apple and lemon. Onehundred percent natural orange juice will also be sampled.
Smoothie -- The featuredsmoothie will be Raspberry Dream, which is blended fresh from raspberries,strawberries, bananas and apple cider.
Frozen Yogurt -- Two premium,low-fat frozen yogurts will be sampled - Triple Chocolate and Tahitian Vanilla- alongside a selection of eight toppings.
For internationalcorporate presentations, educational forums, or keynotes contact: StevenJohnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant