Foodservice Solutions®Grocerant Guru Steven Johnson has extolled the success that the conveniencestore sector has had focusing on ready-2-eat and heat-N-eat fresh prepared foodsince 1991. When the year ends, withouta doubt for the 8th consecutive year, the convenience store sectorwill be the fastest growing fresh food retail sector of all foodservice sectors.
Casey’s General Stores CEO Robert Myers whenspeaking on the competitive landscape that (Casey’s) “Our prepared food programis doing exceptionally well.”… “For the quarter, same-store sales were up 10.1% with anaverage margin of 62.5%. “This category continues to benefit from three primaryoperating initiatives: expanded hours, pizza delivery, and major storeremodels,” said Myers. “The margin continues to exceed our annual goalprimarily due to an increase in pizza sales.” Year to date, total same store saleswere up 14.5% and gross profit rose 19.4% to $182.1 million.”
Casey’s year todate prepared food and fountain sales were up 14.5%. Yes, you read it right. I wanted to repeat it because I do not know arestaurant chain with over 1,000 units that can say food sales for 2012 were up14.5%. Do you? Are you doing what you have for the past 20years? How is it working?
Casey’s fresh prepared food sales goals for 2013 growth for same-storesales is 11%; given this companies track record I would bet they exceed thatgoal. Do you want to know how they doit? They leverage Foodservice Solutions® 5’P’s of Food Marketing: Product, Packaging, Placement,Portability, Price into an integrated fresh food branded marketing plan.
Ifyou are interested in learning how integrating the 5P’s of Food Marketing canedify your retail food product or brand while creating a platform for consumer convenient meal participation, differentiation andindividualization contact us via this blog or Email at: grocerant@q.com
Foodservice Solutions®specializes in global outsourced business development. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy. Since 1991 Foodservice Solutionsof Tacoma, WA has been the global leader in the Grocerant niche for more visit http://www.linkedin.com/in/grocerant
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