During 2012 every two hours, a new 7-Elevenstore is planned to open somewhere in the world. 7 Eleven is a global foodretail power house. There is no otherretail food company in the world that is as successful and growing as fast as 7Eleven today.
Currently 7 Eleven has in excessof 45,500 retail stores open. In North America they have 9,100 units inoperations. Food not fuel isaccelerating the growth at 7 Eleven. With years of success branding food products as an entity with identitythe ilk of Slurpee®, Big Bite®, and Big Gulp® 7 Eleven is now driving customersfrequency with new ready-2-eat and heat-N-eat fresh food.
7 Eleven is accelerating growthorganically and via acquisition what is important to note nearly 50% of all newunits will not have fuel. Focusing thebuilding customer loyalty and top line growth 7 Eleven is utilizing bothtraditional and non-traditional avenues of brand distribution to its customer’sadvantage all the while building top line sales and bottom line profits.
Accelerating growth in the USthis began with the acquisition of year 51 Exxon/Mobile stores in Texas, then55 Sam’s Mart’s in North Carolina and plans 15-20 new units in Jacksonville,Florida. Non-traditionaly 7 Eleven is onthe move as well, Slurpee® became the “Official Frozen Carbonated Beverage ofSix Flags”.
Do you understand the grocerantniche ready-2-eat and heat-N-eat niche? Is your company growing with consumers? Success does leave clues, contact Foodservice Solutions® at: grocerant@q.com for more.
Steven Johnson is Grocerant Guru at Tacoma,WA based Foodservice Solutions, with extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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