Is Amazon.com positioning to be the new power in food retail?

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The grocerant niche is a fresh preparedfood focused sector focused on consumer meal customization.  With the convenience of fast-food, thequality of full-service restaurant dining, without the hassle laboring aroundan entire grocery store or sitting in a restaurant and paying a tip thegrocerant niche is booming. Amazon Fresh via “Seattle Spotlight” just mightbecome a new power-player in fresh food retail. Amazon Fresh is  the solution that is evolving across manyretail food platforms empowering the consumer, simplifying the meal processwhile saving time starved consumer both time and money. Chain Restaurants,Convenience Stores, Grocery Stores and Chain Drug Stores are all offering mealcomponent options. Amazon Fresh may be the only company that can focus on allsimultaneously. Consumers respond positively whencomponents with a “better for you” element are bundled as part of the meal focus.  It’s a mix and match game that is veryempowering for the consumer.  Consumer’sselect by meal occasion what “better for you” attribute they want.  It can be fresh hamburger, low salt, cookedto order, green packaging or delivery.
Don’t discount the value of consumerchoice or limit the world of “better for you”. Mix and match of small portion, fresh products, green packaging is makingmeal time a time of convenient mealparticipation, differentiation andindividualization. The meal component can come from a restaurant, drugstore, grocery store or convenience store and aggregated by Amazon.com.
Today you can find retail foodserviceoutlets that don’t offer seated dining rather they utilize call ahead andtake-away or delivery only business template blending the benefits of differentsegments. In fact, according to a 2011 survey done by the National RestaurantAssociation, nearly half (47 percent) of adults said they would be likely touse a home delivery option if it was offered by a full-service restaurant.In the same survey, more than one-thirdof adults (37 percent) agreed that purchasing meals from restaurants,take-out and delivery places make them more productive in their day-to-daylives. The grocerant niche is consumer driven and garnering share of stomachfrom legacy retailers.                                                                 Simply look at the retail foodservice growth and sales leaders oftoday. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers &Fries, 7 Eleven are all growth leaders. Trader Joe’s leads in sales per square foot at over $1,750 per Sq. Ft.Chipotle, Five Guys and 7 Eleven are all growing units and garnering share ofstomach from everyone else.  All aremembers of the grocerant niche.  Amazonmay be next to join the list.  Are youexpanding points of distribution for your food prodcuts?
Since 1991 retailfood consultancy Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche for more on Foodservice Solutions® Bing or GoogleGrocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant