Selling around 1million cups of coffee a day in the United States 7 Eleven continues toleverage its branded fresh food program in creative consumer focusedinteractive participatory ways to build sales and customer loyalty.
Once every four yearshere in the United States we have elections for President. This is that year and 7 Eleven is injectingconsumer relevance into its marketing program. This year the program is called 7 Election. Here are the key elements of the program andyou will see how they can make it fun:
“Next, a special "MobileOval" political party bus featuring a mini-presidential Oval Office onwheels will travel the country from Sept. 28 through Election Day. It will makemultiple campaign stops with the 7-Eleven grassroots team on hand to offer freecoffee samples, hand out coupons and take photos of visitors in the Mobile Ovalor with life-sized likenesses of their preferred candidate. On-the-road Tweetswill appear using the Twitter hashtag #mobileoval,and a regularly updated map highlighting the bus route will be available on the7-Election website”…
“7-Eleven has also partnered with satiricalnews outlet The Onion to get out the vote. It is sponsoring The Onion's"War for the White House" coverage, which includes four exclusivenews vignettes that can be seen on Onion News and the 7-Election website”…
Food, Fun, Fast 7 Eleven understandshow to blend customer relevance with objectivity creating a platform forconsumer proactive participation all the while building brand value. Successdoes leave clues and following what 7 Eleven does is one of them.
For internationalcorporate presentations, educational forums, or keynotes contact: StevenJohnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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