Ready-2-eatrestaurants continue to attract customers even when the customers have nojobs. David Decker reported in a recentsurvey by Restaurant DemandTracker that in the United States “Households withtwo full-time job-holders visit restaurants 5.8 times and spend $74 per week,on average. Households with only one full-time job-holder visit restaurants 5.2times and spend $54 per week on average. Households with only part-timejob-holders visit restaurants 5.0 times and spend $41 per week, and householdswith no wage-earners at all visit restaurants 4.5 times and spend only $36 perweek.”…
“Households with no wage earners are even likely to visit restaurantsregularly. Those consumers in households with no wage earners were 37% lesslikely than dual-income households to visit Fine-Dining restaurants regularly,34% less likely to visit Casual-Dining restaurants regularly, 30% less likelyto visit Fast-Casual restaurants regularly, and 17% less likely to visitQuick-Service restaurants regularly.”
Clearly restaurantpricing plays a key role in where consumers eat. The dollar menu will not be going away toosoon. With 47 million consumers on foodstamps yet 4.5 visits a week to restaurants by households with no-wage-earnersthe opportunity to build brand loyalty is a guiding light for continued pricingcompetitiveness.
Foodservice Solutions® 5 P’s offood marketing: Product, Packaging,Placement, Portability and Price are the universal commonalities found withinfood retail and at times each of the P’s can play a greater role. Pricecontinues to drive usage.
Outside eyes can deliver top line sales and bottom line profits. InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant
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