Whole Foods whole paycheck NO More: Whole is Fresh Food Fast.

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Whole Foods isfocusing on Ready-2-Eat & Heat-N-Eat fresh and preparedfood that is “better for you”. As is the entire grocery sector.  Whole Foods is no longer Whole Paycheck butWhole Fresh Food Fast and consumers find that is “better for you”.
WholeFoods is driving customer frequency while building loyalty with Fresh preparedready-2-eat and heat-N-eat better for you food. Whole Foods focus is onconvenient meal participation, better for you differentiation, andindividualization. In a survey, conducted online by U.S. by Harris Interactive August 3-7, 2012 among 2,274 adults age 18 andolder, found “nearly three out of four Americans (71 percent) prefer tobuy natural and/or organic foods over conventional foods if prices arecomparable. One in four Americans (27 percent) are devoting more than a quarterof their grocery dollars to natural and/or organic products, up 35 percent fromfour years ago.

"We see that Americans from all demographics are seeking more natural andorganic foods; especially if the price is right," said A.C. Gallo,president and COO of Whole Foods Market. "We don't believe shoppers shouldhave to sacrifice quality for price, so we aim to offer high quality food thatfits every budget through competitive pricing and expanding our 365 EverydayValue line."

Harris research disclosed that many Americans are willing topay more for foods that meet certain criteria:Nearly half (47percent) are willing to pay higher prices for locally produced foods
Nearly a third (32percent) are willing to pay more for foods with no artificial ingredients,preservatives or colorings
Nearly one out ofthree (30 percent) are willing to pay more for meats raised with no antibioticsor added growth hormones and one in four (24 percent) are willing to pay morefor meats raised under humane animal husbandry standards
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