Alice May Brock said: “Tomatoes and oregano make itItalian, wine and tarragon make it French, sour cream makes it Russian, lemonand cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”
Convenientmeal participation, differentiation and individualization; are each hallmarksof the ready-2-eat and heat-N-eat fresh prepared grocerant niche. That is the recipe for retail food success in2012.
Meal components allow customers to select fromItalian, American, French, Russian or Greek and utilize the components at homeany way they like. The new American mealcan be a composite of any prepared food components that the individual may wantand they can mix and pair them any way as well. The United States is a melting pot of people from all over the world,with different cultures, traditions and flavor preferences. The new American meal is a melting pot offlavor and choice. Meal components thatcan be mix and matched for home consumption are integral to retail success.
Fresh prepared and portable ready-2-eat and heat-N-eatfoods are now available for all comers and can be found at Convenience stores,Drug stores, Grocery stores, Restaurants, Mobile trucks all just waiting forthe taking. When developing new menuitems do you consider where the food will be consumed?
Consumers have been exposed to a plethora offlavors and have not the time to master the skill of cooking each. The rapidly growing grocerant trend is empoweringthe consumer to establish new customs and traditions in eating better, moreflavorful food. The Grocerant niche isabout convenient mealparticipation,differentiationand individualization.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities or a brand leveraging integrationstrategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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