Do you have a Smartphone? Wellmost of your customers do. Visceral digital signage is all around us in factmost of your customer carry it with them all day long. Restaurants, grocerydeli’s and C-stores all need to migrate to digital signage in order to maintainconsumer relevance.
Wal-Mart recently added digitalsignage to select end caps within their stores. I had a friend remark thatafter a recent visit to Wal-Mart she was impressed and please to see howviscerally attractive the store was. Digital Visceral attractiveness is now a contemporary standard inretailing.
British Petroleum is installing Digital Signage at the Pump and in thestore at over 1,000 units. Digitalsignage is not an operationalefficiency it is now a required step in the consumer’s path of contemporaryprogress. The consumer is not static they are dynamic all retailers must keeppace with the customer.
Supermarkets, Convenience stores and Restaurants all must avoidunwittingly practicing Brand Protectionism and saying no to items that consumercomes to expect. Visceral attractivenessis now as important as cleanliness and service. The Grocerant sector isleveraging digital informational tools to build a strong consumer base.
Success does leave clues and one clue we have picked up here atFoodservice Solutions is customers do not take a step back they are dynamic andmoving forward. Don’t let your brand unwittingly practice “BrandProtectionism”.”
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