The 65 Inch HDTV Syndrome is slowing restaurant growth.

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Retailfoodservice continues evolving with a strong focus on the consumer.  At the intersection of the consumer,technology and retail food sales we find the grocerant niche creating andexpanding points of quality food distribution. It’s at that intersection that Foodservice Solutions® Grocerant Guruidentified one universal commonality driving consumers buying patternchanges.  Johnson calls it “The 65 InchHDTV Syndrome.
Thegrocerant niche is the result of the blurring line between restaurants, grocerystores, convenience stores, and drug stores all selling fresh prepared,portable, convenient meal solutions. Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eatfresh prepared food components that are perceived “better for you”, andportioned for one or two. Consumers like the Convenient Meal Participation, Differentiation, Individualization /Family Customization that these retailers offer.
Restaurateursneed to be particularly mindful of developments within grocerant niche for theyare driving the change within the price, value, service equilibrium in retailfoodservice.
Itis at the intersection of the consumer, technology and The 5 P’s of FoodMarketing: Product, Packaging, Placement, Portability, and Price that retailfood sales competition is expanding. Driving ever greater Mix and Match bundledmeal options and new points of distribution for consumers.  Consumers love the on-the-go options in factZaget’s 2013 NYC Restaurant Survey found that in New Yorkat-home meals surpassed dining out for the first time in 30 years.  GrubHub the nation’s number one online and mobile foodordering service data reveled that pre-game orders spiked more than 35 % forthe first four weeks of the 2012 professional football season when compared tothe same timeframe during the 2011 season. With San Francisco, Phoenix, Oakland and Atlanta all leading theway.   “When it comes to watching football,the best seat in the house really is at home,” stated Susanne Dawursk,GrubHub’s brand marketing director.
More than just sports The 65 inch HDTV Syndromeis driving customers away from frozen foods as well. In a study from PackagedFacts, reports that sales in the $44 billion U.S. retail market for frozenfoods have been flat to declining, with nearly all dollar sales gainsattributable to inflation or new products -- not to increased consumer demand.The study found that Preference for 57 % of consumer say fresh foods the top reason why USconsumers have not purchased frozen foods in the last three months, followed bypreference for home-cooked meals.
Fresh prepared ready-2-eat and heat-N-eat food innon-traditional outlets poses an ever increasing threat to restaurant growth.Want to know how to best address The 67 inch HDTV Syndrome?  Contact Steven Johnson Grocerant Guru at: grocerant@q.com
Forinternational corporate presentations, educational forums, or keynotes contact:Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant