Fruit is Fresh Fast Food and Apples are“better for you” and now can be found in C-stores and Restaurants cut, pealedor fried. Consultants at Foodservice Solutions® knew sales would boom if youcut the apple first; then placed it into a different channel sliced andpackaged sold as Apple Fries at Burger King and Fresh Better For You Wedges atMcDonalds. If you were raised in Washington State you might have known therewould be winners and they are the Apple farmer, the healthier consumer (kids)and the QSR niche via TOP LINE SALES & BOTTOM LINE PROFITS for all.
Winston Churchill once stated: “Howeverbeautiful the strategy, you should occasionally look at the results”.
If you are not offering fresh fruit it isa strategy you should consider. Fresh Fruit is fast food that adds a consumerfocused qualitative authentic halo of “better for you” around the menu orproduct selection. Apples Fresh FastFood are a multi-channel product consisting of traditional, prepared fresh,packaged that are either ready-2-eat orheat-N-eat foods that are/can be portable; found in grocery stores, conveniencestores, restaurants, supermarkets, mobile food units and kiosk.
We are seeing each niche create its ownanswer for convenient ready-2-eat foods. When created the consumer in mind andthe halo of “better for you” purchasesand increased frequency result. Utilizing traditional better for you food andfood products with a slight twist is one reason that the grocerant nichebooming around the world.
Success does leave clues, watch thisniche grow and provide each niche the lift it’s been looking for. Consumers want better for you ready-2-eat andheat-N-eat fresh food more often than in the past by all age groups and incomelevels.
Since 1991retail food consultancy Foodservice Solutions® of Tacoma, WA has been theglobal leader in the Grocerant niche for more on Steven A. Johnson andFoodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerantor Facebook Steven Johnson
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