Understanding that consumer relevance today requires agreater respect for consumers and consumer choice. Burger Kings new menu additions with a focuson Chicken positions the company squarely in the mind’s eye of today’sconsumer. These new chicken Mix andMatch bundled meal components complement Burger Kings core menu and expandfamily meal customization options for consumers.
Leveraging international flavor profiles with universalcommonalities Burger King is positioned to compete within café sector akacasual fast food sector. The ready-2-eatand heat-N-eat fresh prepared food sector aka the grocerant niche continues tobe the fasting growing retail sector in the world. Burger King is evolving not only withconsumer relevance but with the consumer. These bold new menu additions will provide a platform for expanding thebrand.
The new items include: Italian Basil Chicken Sandwich,Italian Basil Chicken Wrap, Chicken Parmesan Sandwich, Garden Fresh Salad Wrap,Popcorn Chicken, Raspberry Fruit Smoothie, Italian Breakfast Burrito. Each is an entity with identity and each hasthe ability to extend the brands family meal bundled options.
Burger Kings Burger Bars are in high foot traffic centersaround the globe and provide heighten brand awareness. Legacy restaurants arebeginning remodeled; the next step in the evolution should be cafés. Retail food brands today must continue toevolve Burger Kings new menu show an understanding of the retail food space anda desire to garner market share. I thinkthat they will. Is your brand movingwith the consumer?
For internationalcorporate presentations, educational forums, or keynotes contact: StevenJohnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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