Walgreens continues to expand the depth anddirection of the Grocerant niche. The grocerant niche is a resultof the blurring of the line between restaurants, grocery stores, conveniencestores, and drug stores all selling fresh prepared, portable convenient mealsolutions. Targeted at the time-starvedconsumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are“better for you”, portable and portioned for one or two. Walgreens gets it andis positioning for a much larger share of the food retailing dollar. At 4PM you may soon be picking up dinner onyour way home from work at Walgreens.
In a pilot programrolled out in the San Francisco bay area you can now find freshfruits and vegetables, salads, sushi ,sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman RobertElifinger stated “ Our San Francisco area customers are already buying a lot offood in our stores, and there are requests for more product offerings," hesaid.
In addition to the items listed above - andWalgreens' more traditional offerings, including candy, potato chips and soda -there'll be meats, wraps, soups "and other on-the-go meal options, as wellas convenient alternatives for tonight's meal,"
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