Papa Murphy’s, Noble Romans, or No Name Take N Bake success leavesclues and consumer love Take-N-Bake pizza. The Take-N-Bake pizza niche continues to growth in top line sales,bottom line profits and new units, garnering market share from traditionalpizza chains and frozen food retailers.
In an August 2012 Packaged Facts survey found that “97% of U.S. adultseat pizza, and 93% have gotten food from a pizza restaurant in the past 12months. On a monthly basis, 27% get pizza through restaurant delivery/pickup(which translates to about 410 million pizzas a year), 26% through restaurantdine-in, and 24% from the frozen food cases.” Pizza is hand held food for every one and growing in every day-part.
Pizza at U.S. restaurants will have sales up 3.8% in 2012 over 2011levels. That is twice as high as thesame store sales increased expected year over year by Technomic for the entirerestaurant sector. Total pizza salesshould hit $40 Billion in the U.S. this year with 36.1 billion in restaurantand fresh ready-2-eat and heat-N-eat prepared pizza.
The study foundpizza menu trends revealed new cuisine-driven innovative growth underway. Thegrowth is focused on better for you pizza including “fusion cuisine, leanerproteins, and a larger variety of vegetables, exotic natural cheeses andflavorful new sauces experimentation.”
Pizza success isbased on its hand held attributes, customization and familypersonalization. The growth inTake-N-Bake pizza sector leverages consumers changing dinning preferences withthe 5 P’s of food marketing. For more on how to integrate the 5 P’s of foodmarking into your products or food brand contact Steven Johnson, Grocerant Guruat Tacoma, WA based Foodservice Solutions® at:grocerant@q.com
For internationalcorporate presentations, educational forums, or keynotes contact: StevenJohnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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