Are you interested in entering the fastest growing retail foodniche? McDonalds, Burger King excel atready-2-eat bundled meals. Whole Foodsreported great numbers driven by both fresh ready-2-eat and heat-N-eat preparedfood. P.F. Chang’s sold 100M in heat-N-eatmeal kits within the retail sector during its very first year at retail. The retail landscape is dynamic notstatic. Are your food productspositioned for ongoing success? If soyou must be in the grocerant niche.
Fresh prepared meals and meal components simply make consumers lifesimpler. With 50% of Americans over the age of 18 single the opportunityin this sector is great and growing. Anew report from Canadean (canadean.com) provides a clear view of marketsegmentation and key drivers to garner influence with each segment. Here is a sample of the highlights:
Private labelsrecord the highest penetration in the Meal Kit’s product category, which isalso the least valuable in the Prepared Meals market currently.
Approximately 40% of the value of the US PreparedMeals market is accounted for by consumers in the Time Rich busy lives group.
Older Consumers have a 23% share of the totalPrepared Meals market in US. This is a direct result of their sheer numbers,with the age group accounting for 25% of the total population. Slightly belowaverage consumption by this age group indicates that it still had potential togrow.
Timestarved consumer that are single (50% ofthe population over the age of 18) continue looking for options within theready-2-eat and heat-N-eat fresh and prepared food niche. Are you moving yourbrand from frozen to fresh? Are youprepared to move your fresh product into non-traditional channels?
Hiç yorum yok:
Yorum Gönder