
Are you wondering why we see restaurant customer migration? “My mom madetwo dishes: Take it or Leave it.” Is aline made famous by comedian Stephen Wright? Today restaurants need to battle the 75 inch TV’s demand for time andattention. Brands must be multi-channel or consumer will simply dial out.
Take it or leave it has come and gone. Today all food consumers areempowered with choice driven by preferences in flavor profiles, portion size,packaging and portability. Below are 5 clues to consider when consideringcustomer migration.
U.S. consumersunder the age of 25 spend an average of 40.9% of their food expenditures onfood away from the home The Food Institute reported May 11, 2012.
Americans ages23-34 spent 45.2% of food expenditures away from home the same report found.
Restaurants inFrance are increasingly offering “café gourmand,” a desert dish featuring anespresso and multiple small desserts on a single plate. Mix and Match bundling anyone is a key driverof retail success.
The U.S. Censusfound in 2012 that 50% of U.S. adults over the age of 18 are single.
The grocerant niche is filled with ready-2-eat and heat-N-eat fresh andprepared meal components. Around theworld consumers are refocusing how, where and when they chose to buy food. Areyou positioned within your niche to build sales?
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