Always focusing on thecustomer Wawa continues its vision of “fast casual to go”. Steve Gamble manager of marketing servicesfor Wawa when speaking about the market test of ADFLOW digital signage programstated “The feedback from customers and store associates was extremely positiveafter our initial rollout”.
The ADFLOW digitalsignage program edifies Wawa’s ability to position all foodservice offeringswith a fresh and appetizing new look. With over 600 units the addition of digital signage strengthens Wawa’sfresh food offerings adding additional contemporize relevance.
Wawa’s CEO Howard Stoeckelfocus on food and freshly prepared to drive sales and help reposition thecompany for additional growth believes the ADFLOW system willhelp stating "Our new digitalsignage showcases our offer in a much more upscale, appealing way and moves uscloser to our vision of fast casual to go," ...
One the Wawa’s customersfavorite LTO’s is currently being offered. It’s the Hot Turkey Bowl with Mashed Potatoes and Stuffing with only 680calories there is no wonder that consumers like Wawa’s Fresh Food Fast. Ibelieve that Wawa is one step closer to fitting into the Fast CasualNiche. Success does leave clues and Wawahas picked up many and is moving forward. Wawa is my success clue of the week!
For internationalcorporate presentations, educational forums, or keynotes contact: StevenJohnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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