Extending restaurants brand power. Have you visited The Frozen Food Court?

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If success leaves clues andlistening is a key to success then we all need to listen when grocery storecategory managers refer to the freezer aisle turning into the new restaurant"frozen food court".  Regularreaders of this blog know I first wrote about the “Frozen Food Court” in 2009.Expanding restaurant brands has never been as important as it is today.
Channel blurring only exists in the blind eye of Neanderthal restaurant chainbrand managers. Today restaurant brand managers must understand their brand andtheir customers. If they do they can integrate marketing plans that complementtheir consumer’s food consumptions footprint while positioning the brand inmultiple channels of distribution.
Walmart, Costco, Kroger, Safewayeach has incorporated a "frozen food court" in the frozen food aisle.Utilizing both national and regional restaurant branded food. Companies the ilkof Boston Market, TGI Friday's, PF Chang's, California Pizza Kitchen,  Taco Bell, Burger King are the most-thoroughplayers with complete or nearly-complete programs at retail. But manyrestaurants are either looking at leveraging their brands or are jumping infeet first, including Romano's Macaroni Grill, El Pollo Loco, Captain D's,O'Charley's, while others are like Darden trying it by just dipping their toesin. The grocery store and the restaurant brand all garner additional top linerevenue and bottom line profits leveraging branded products.
Repeated evidence shows that the distinction in differentiation is a value ofthe brand. Leveraging that value within additional retail segments is simplycontemporary consumer relevance. Is your brand relevant? Restaurant consumersare dynamic not static, leveraging new channels of distribution works wonders.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities or a brand leveraging integrationstrategy.  Foodservice Solutions of Tacoma WA is the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant.