Retail Food Sales Success Examples of Grocerants

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Restaurant examples are McDonalds, PretA Manger Burger King, Pizza Hut, Papa Murphy's and Starbucks, each having a freshready-2-eat or heat-N-eat food menu. You may not think of Walgreens as a fooddestination yet Walgreens sells fresh soft-serve yogurt, coffee and sushi atselected stores, so they are technically grocerants. In the Casual Diningsector Maggiano's Little Italy offers a buy one take a 2^nd home forfree in their Classic Pastas menu section.Convenience Store examples are 7 Eleven, Wawa,Sheetz and QuickChek, all of which sell fresh and prepared sandwiches, salads,beverages.Supermarket examples are Whole Foods, Central Market,Safeway and Kroger… all sell fresh prepared chicken, salads, sandwiches andmost offer sushi and beverages.Drug Storeexamples are Walgreen and Duane Reade both offer in both New York and ChicagoSushi, Smoothie, Wine, Coffee, and Fro-yo Bars then there are the 455+CafeW’s severing baked goods and beverages. The retail supermarket and convenience store sector haveunique grocerant challenges. Presentation of the ready-2-eat or heat-N-eatfresh food is important. When you get a meal at a restaurant, the plate and thefood look great… let's call this "food for now". Retailers are primarilyselling "food for later" or take-out and unless an item is asandwich, the looks of ready-2-eat meals and snacks begin to change.Why is it so hard to package food to go? In the Hot foodsection of the grocery store the food in most cases does not look appealing soour expectations drop when we get it for Take-Away. In convenience stores likeWawa, the ready to eat food looks great in the to-go containers. Why? BecauseWawa puts the entire package together. They exert more control on the look andfeel of "food for later".Around the world we are now seeing sections indepartment's stores and kiosk in malls in Europe and Asia and airports aroundthe world. The items can range from entrees to side items and deserts. Someexamples of items range from fried chicken, mash potatoes, cream spinach, toliver and onions, pizza, hot dogs, steak, prime rib, various casseroles(hot-dish) to salads, side salads pie, cake and any single proportioneddeserts. They can be picked up at the specific unit, or delivered.In summary, a Grocerant is a result of the blurring ofthe line between restaurants and grocery stores aimed at the time-starvedconsumer with ready-2-eat or heat-N-eat food components that can be bundledinto a meal. With new non-traditional points of distribution and retail foodcompetition opening daily food retail is evolving fast. Outside eyes can deliver top line sales and bottomline profits.  InviteFoodservice Solutions® to provide brand and product positioning assistance or agrocerant program assessment. Since 1991 FoodserviceSolutions® of Tacoma, WA has been the global leader in the Grocerant niche formore on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant