Consumers today are less interested in cooking from scratch. The goal of most consumers is to prepare ameal utilizing ready-2-eat or heat-N-eat meal components. Specifically bundling a meal of familyfavorites in a mix and match fashion. The components can come from a restaurant, grocery stores or dollarstores it’s a well-researched and established niche called the grocerant niche.
Restaurants need to show an ever increasing amount of flexibilityin meal bundling, meal component offerings and LTO options. Consumer desire tomix and match component s creating personalized meals will rule the day. Howeverthose options/substitutions should be limited to existing offerings only.
Grocery stores need to offer and ever increasing number of freshprepared meals bundled to-go or for take-away. The ability of consumer to select entrée’s, side orders, deserts andbeverages from a limited number but rotating offerings is key to buildingcustomer frequency.
Dollar stores will continue to increase fresh food offering firstwith more and more produce, dairy and breads. Increasingly we will see more andmore individual meal component offerings both branded and private label atDollar stores.
Invite FoodserviceSolutions® to complete a grocerant program assessment, brand, product placementor positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA hasbeen the global leader in the Grocerant niche visit Facebook.com/StevenJohnson, Linkedin.com/in/grocerant ortwitter.com/grocerant.
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