How can you tell if the Burger sector is about to peak?

To contact us Click HERE


There is no doubt that consumer loveburgers.  There is one problem however youcan buy a burger from Quick Service Restaurant, Quick Casual Restaurant, CasualRestaurant, Full Service High End Restaurant, Convenience Store, Grocery storesboth fresh prepared and frozen and Vending Machines. 

Within the retail food sector thereare four universal commonalities that when all four converge generally you willfind the top of any trend. Here are those there universal commonalities:
1.       When legacyfood research companies come out and tout new research showing sector growth innew units built but per-unit volumes slipping within the sector.2.       When Beef(core product) consumption per person is on the decline. That will createadditional consternation within the sector. Beef consumption per person is inthe U.S. is in decline.3.       When retailtrade magazines run story after story of “successful” new burger chainsexpanding via franchising (using others people’s money) to fuel growth.4.       Local andNational newspapers and blogs run poles on overrated and underrated burger’s atrestaurants.
During the past 4 decades hamburgers drove sales and propelled theoverall restaurant industry. Without a doubt the hamburger is now globallyrecognized as a penultimate American food. It is ready-2-eat, hand held andprepared to eat on the run; convenient, simple and affordable. Consumers knowwhat they are getting and feel safe when ordering a burger out. Contrary topopular belief all Americans do not eat hamburgers daily. Universal commonalities 1, 2, and 3all readers of this blog know are true and underway because they have beenfollowing the success of the grocerant niche here.
That being said, last week in St. Louis,River Front Times reporter Ian Froeb ran a pole asking readers to vote on themost overrated burger in St. Louis. They were looking for local burger joints,but were surprised by the voluminous response to the pole and the number ofrespondents that wanted to list “chain” restaurants as well that chain wasSmashburger.  What is important is the“main stream media” is out front on this topic and will continue until we seeclear winners and losers. Who do you think is overrated?
There simply is not room in the minds-eye of the consumer for all of thehamburger chains in America today. That is simply another reason that thegrowth of the grocerant niche will continue to garner market share. Yes, burgerchains are included in the niche but will play a supporting role movingforward.
Invite FoodserviceSolutions® to complete a grocerant program assessment, brand, product placementor positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA hasbeen the global leader in the Grocerant niche visit Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant.