24 Haziran 2012 Pazar

Social Media is driving global awareness of grocerant fresh prepared ready-2-eat / heat-N-eat food.

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FoodserviceSolutions® of Tacoma, WA has garnered attention via social media for itsexpertise in the grocerant niche. C-level industry chain professionalsfrom Restaurants, Grocery Stores and Convenience Stores, Dollar Stores and DrugStores have been seeking information on the grocerant niche via Linkedin. Front line chefs are followinggrocerant information on Facebook at Steven Johnson. The grocerant nichecomprised of fresh prepared food that is ready-2-eat and or heat-N-eat.  Grocerant niche food is deemed “better foryou food” and propelling growth within the all retail foodservice sectors today.
Whileconsumers remainloyal to supermarkets for affordable, convenient meal solutions, bundled freshprepared meal components are driving daypart sales.  Interestingly fully-cooked meat, whichaccounts for 6 percent of meat department dollars, had the greatest dollar increasefrom the prior year. Growth was driven primarily by fully-cooked chicken, whichincreased 3+ percent in sales and still at competitive prices.
Withinthe grocerant niche mix & match meal component bundling is empoweringconsumer choice; something consumer like. In addition many retailers  havebegun to focus on catering; again this is something that not only builds topline growth but expands the brand beyond the four walls. Many QSR’s have begunselling “snack” items, which has expanded daypart sales and consumer choicewhile increasing consumer frequency.
Whileconvenience stores focus on price and bundled meal options the entire niche isfollowing the fresh prepared food niche. We will soon be seeing regional chefs prepare portable meal’s selectionsin the Convenience stores sector.  Theseare exciting times in retail foodservice. What we eat, how we eat and where we buy our meals are all evolvingrapidly. 
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WAhas been the global leader in the Grocerant niche. For brand or positioningexperts contact: Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant Email: grocerant@q.com

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