Try and try again Tesco revamping its Fresh & EasyNeighborhood Market once again. This time they are introducing “Kitchen To Go”.Hundreds of food retailers around the globe are following this blog daily andmany more follow it weekly. Many membersof Tesco are picking up the clues we have left. Congratulations “Kitchen To Go” we think this is where they should havestarted. We are glad they have come around to the consumers viewpoint (ourresearch and positioning). What took so long? Tesco betterlate than never!
Katie Jaeger, Fresh & Easy Development Chef said“Customers tell us all the time about how busy they are and many feel greasyfast food is their only easy option…. Now that there are essentially fourrestaurants under one roof at Fresh & Easy, customers can get theirfavorite dishes to heat up at home. It’s our new take on take-out and we’reexcited to offer so many affordable, wholesome and delicious meal options.
Bundlingmix and match meal components is a key driver in retail food sales successcreating consumer convenient meal participation, differentiation andindividualization; are each hallmarks of the ready-2-eat and heat-N-eat freshprepared grocerant niche.
A sample of the options include American Pulled Pork Loaded Potato Skins and Spicy Street Slaw, Mexican Seafood Vera Cruz and VegetableEnchiladas, Italian Eggplant Napoliand Tuscan-Style Steak, Asian ChickenLettuce Wraps and Thai Basil Salad.
Tesco has had a difficult time positioning his unit for success. This effort is clearly in the rightdirection. Integrating FoodserviceSolutions® 5 P’s of food marketing: Product, Packaging, Placement,Portability and Price in the “kitchen To Go” and the rest of the brand will provevaluable too ongoing success.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WAhas been the global leader in the Grocerant niche for more on FoodserviceSolutions® Bing or Google Grocerants or visithttp://www.linkedin.com/in/grocerant,twitter.com/grocerant Email: grocerant@q.com
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