Founded in 1965 by Fred DeLuca and Dr. Peter Buck the goal was to build abrand of “better for you” great tasting fast food outlets. Consumer have never slowed in showingappreciation, today Subway is the world’s largest restaurant chain. Ready-2-eat “better for you” food worksworldwide and Subway proved it.
In a first for a Quick Service Restaurant (QSR) Subwaywas the first to meet the stringent nutritional standards required for theAmerican Heart Association’s Heart-Check Certification program. Tony Pace, Sr. Vice President, Global ChiefMarketing Officer of the SUBWAY® Brand stated "The Heart-Check reinforcesour leadership as a healthy food option for the many Americans who want asimple way to enjoy eating better."
From the beginning Subway focused on “better for you”food as a brand strategy. It worked andtoday they successfully integrated tactic after tactic to edify the strategy.Here are just a few examples; reducing sodium across the board, fortifyingbread with calcium and vitamin D, and Fresh Fit Meals.
Success does leave clues and Subway is an outstandingexample brand messaging success and how to integrate consumer focus tacticsextending the halo of the brand with continued consumer relevance.
Invite FoodserviceSolutions® to complete a grocerant program assessment, brand, product placementor positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA hasbeen the global leader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant.
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