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Is Albertson’s the next A & P?  WholeFoods, Trader Joe’s, Walgreens, Fresh & Easy Neighborhood Market all have amarketing focus on ready-2-eat fresh and prepared food in a reducedfootprint.  Trapped in rapidly evolvingfood retail world with a legacy retail food model Albertsons officialsannounced that they will lay off some 2,500 employees from 247 SouthernCalifornia stores. 
When retailers don’t change with the consumer, the results are often a slowdownward spiral that is never a pretty site. The number one request fromconsumers over the past 10 years has seemingly been that it simply takes toolong to shop in a grocery store.  Yetmany legacy operators insist on utilizing outdated consumer metric’s to measurein store successes the ilk of “basket size”.
Consumers like the ready-2-eat and heat-n-eat fresh prepared food optionsoffered at all of the reduced footprint retailers.  Success leaves clues and retailers must payattention to the consumer.  Whennon-traditional retailers garner share there is a reason.  Consumers are dynamic not static. 
Nielsen reported that US consumers when given a choice prefer Onlineshopping to In-store.  In fact here iswhat they said “Which do US consumers prefer: In-store, online, or mobilepurchases? …Connected purchasing was rated the Overall favorite by 59% of thosesurveyed, as well as the Easiest 68% and most convenient by 68%.... As thenewest channel, Mobile has a long way to go before it gains broad acceptance.It was in third place across all measures except for two: It was a distantsecond to Online for “Most convenient” (38%) and “Easiest (27%).
Companiesthat utilize FoodserviceSolutions® 5 P’s of food marketing: Product, Packaging, Placement,Portability and Price; will understand success can be found within thegrocerant niche. Building strong sales if they roll out an integrated grocerant nichefood program with distinctivedifferentiated food consumables as an entitywith identity by day part. Food retailers must not do as they did 20 years ago, but must focus onwhat the consumer wants today and you will not be the next A & P.
 Since 1991retail food consultancy Foodservice Solutions® of Tacoma, WA has been theglobal leader in the Grocerant niche for more on Foodservice Solutions® Bing orGoogle Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant Email: grocerant@q.com