Retail Food Channel Disruptions Continue to Garner Strength.

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Whilefood consumers are a highly fragmented group there are universal commonalitiescreating channel disruptions. Consumers want what they want when they want it! Todayit is all about the consumer buying what they want, where they buy it and howthey buy it. You can buy fresh prepared ready-2-eat  food from large format food retailers the ilkof  Safeway Lifestyle stores, Kroger’s Fred Meyer,WalmartSupercenters and, Whole Foods, or Smaller Format retailers like Trader Joe, Fresh& Easy (Tesco), Dollar Stores, Walgreens, and of course restaurants.Restaurantsare even more challenging in format proliferation. There is QSR, Fast Casualand Casual dining. But those lines are blurring as QSR goes upscale withMcDonalds McCafe, Pret A Manger, artisan and take N bake pizza operators.   Not to be left out, Fast Casual Chain PaneraBread is adding drive thru’s along with Starbucks. Oh and Pizza Hut is recognizingthe growing trend in sandwiches with their new ‘pizza wrap’ called P’Zolo. NowStarbucks is selling coffee via vending machines. Tacoma,Washington based Foodservice Solutions® has been gathering retail food successclues since 1991.  Within the clues they discovered the universalcommonalities from those commonalities they developed: The 5’P’s of FoodMarketing:   Product,   Packaging,   Placement,   Portability, and Price which combinedhelp explain the rapid expansion and success of the grocerant niche filled withready-2-eat and heat-N-eat fresh and prepared food. 
Ifyou are interested in learning how the 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer focused convenientmeal participation, differentiation andindividualization contact Foodservice Solutions®.
Channelblurring is not in the mind’s eye of the consumer.  It is only in the mind’s eye of the legacymarketing managers in legacy companies. The explosive growth within theready-2-eat and heat-N-eat fresh prepared food niche is a perfect example ofhow the consumer is moving forward. Retailers must meet the evolving consumer meal assembly need-set.
Steven Johnson is Grocerant Guru at Tacoma,WA based Foodservice Solutions, with extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerantortwitter.com/grocerant