Food Portability drives top line sales and bottom line profits.

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Consumers are ready to eat! They want breakfast onthe run, lunch on the go, dinner on the fly, take-out or take-away food isingrained in food shopping patterns today. Quick Service Restaurants, Quick Casual and Casual dining dinner housesall are focusing on Drive-thru’s, quick pick-up, or delivery.
When it comes to new menu items restaurateursconsider the items ability to travel as a key success driver.Food manufactures are rushing into the business with“better for you” portable meal component options.  Dole has better for you DOLE Fruit Bowls, andDole Fruit Crisp. Orchard Hand Pies are handheld fruit pies baked in muffintins for a quick grab-and-go desert. Crunch Pak continues to innovate withfresh fruit bundled in kits for meal components or simply healthy snacking.
NPD Group reported that there were 12.4 billiondrive-thru visits in 2011 that was up 2% from 2010.  There is no doubt that the number will simplycontinue to grow.  That is one of thereason we included portability into Foodservice Solutions 5 P’s of foodmarketing.
According to Bonnie Riggs of NPD Group at 57% ofbusiness comes from the drive-thru in the QSR burger segment. Less than 27% of theburger segment eat on the restaurant premises. Within the QSR Mexican segment40% of the business is from the drive-thru and QSR chicken segment 38% of thebusiness is from the drive-thru. 
Food retailers must remember that 50% of adults overthe age of 18 are single. Meal time or snacking it makes little difference inthe eye of the consumer. Men are slightly more likely than women to snack aloneat 54% to 51%.  Yet snacking alsoincreased with age going from 46% of mellennials to 63% for baby boomers andmost snacks are portable.
Consumer today have or are replacing entire mealswith better for you bundled in mix and match components.  Restaurateurs, Grocery stores, C-stores andDollar stores are all looking for products to fit complement meal/snackportability. 5 P’s of food marketing are Product, Packaging, Placement,Portability and Price.
Invite FoodserviceSolutions® to complete a grocerant program assessment, brand, product placementor positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA hasbeen the global leader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant.