Companies that develop a platform that allows mealco-creation; in the car, at the office or at home are winning the hearts andminds of today’s retail food consumer. The grocerant niche comprised of the ready-2-eat and heat-N-eat freshprepared food is driving the success of the retail foodservice today.
Each sector has innovators; Restaurants started withKentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’sPizza, MCD, BK and a whole lot more! Grocerystarted with Wegmans Harris Tetter, Whole Foods and now fast charging Safewayand the “lifestyle stores. ConvenienceStores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 &Eleven.
1. Visceral presentation, Freshnessbased on how it looks and is presented.
2. Bundling, the ability to buildyour meal with components family members will eat.
3. Individualized portions, powerto select quality and quantity of items viewed.
4. Convenience, unit/store location on the drive home from work.
5. Time Saving, abilityto evaluate price vs. time to cook from scratch.
Differentiation does not mean different it means familiar. The grocerant niche continues to build topline revenue and bottom line profits the old fashion way! Giving the consumersomething new yet familiar!
Hiç yorum yok:
Yorum Gönder