Consumers continue looking for “better for youfood.” In a new poll taken by the W.K.Kellogg Foundation they found that “nearly 70% of Americans reported eatingmore fresh fruits and vegetables than five years ago”. Why? Health and affordability were cited asthe most important qualities.
Interestingly the poll noted that,” 23% know “a lot” about where the freshproduce they buy comes from. Forty percent said they knew “a little”, 25% saidthey didn’t know too much and 11% said they didn’t know anything about theirproduce.”
Seventy-one percent of respondents said that grocerystores were their most frequent source of fruits and vegetables, while 14% and7%, respectively, said the same for farmers’ markets and big box supercenters.
The survey said that 64% felt that purchasing regionally/locally grown fruitsand vegetables was “very important” to them, while 93% of those surveyed saidit was “very important” or “somewhat important” that all Americans had equalaccess to fresh produce.
Burgerville is one companythat integrated regional fresh fruit seasonally into it menu with great resultswith items like Strawberry Balsamic Chicken Wrap and a plethora of Strawberryrefreshments. (burgerville.com) Success does leave clues and better for yourfocused food is one of them. Fresh fruitis ready-2-eat and better for you and your customer. Fresh fruit is fast foodthat is good for your company and customer.
Steven Johnson is Grocerant Guru atTacoma, WA based Foodservice Solutions, with extensive experience as amulti-unit restaurant operator, consultant, brand / product positioning expertand public speaking. Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant
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