When you are ready-2-eat do you think AmazonFresh? Well maybe I should take youone-step back then bring you two steps forward. Amazon launched online grocery shopping in Great Britain (London) thenrolled it out in Germany a couple of years ago. Last year they began selling food in the US (Seattle) via Amazon Fresh.Amazon may have found that last mile solution with Amazon Fresh. Ok that’s onestep back and one forward so let’s continue moving forward.
Amazon fresh has built a trust with consumers. WhileAmazon Fresh was scoffed at by analyst and critic’s, Amazon understands retail,the consumer and the last mile solution goal. In research just released by IGD ShopperVista, “The Connected Shopper”revealed “Eight out of ten (78% of) European shoppers believe internet andmobile technology could improve their food shopping experience in the future.”
Another 69% of smartphone or tablet owners say theywould like promotions sent to their devices based on items that they would liketo buy. Amazon’s retail success is increasingly shaping how Europeans do theirfood shopping and soon that same may be true for here as well.
The successful growth of the grocerant niche isabout convenientmeal participation, differentiation and individualization; whenyou combine all three you’re talking personalization. Amazon is a retail king when it comes topersonalization, promotions and deal bundling. Food retailers its time to take notice.
Retailing food will never be the same,Amazon Fresh, Peapod, Walgreens fresh ready-2-eat food. Who is going to be your largest competitive threatin 5 years? Take-Away food, Drive-Thrufood now E-mobile food. When theconsumer is ready-2-eat or ready for heat-N-eat will they be thinking of yourbrand?
InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since1991 Foodservice Solutions® of Tacoma, WA has been the global leader in theGrocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
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