Around the world when you’re ready-2-eat millions of people turn toCarrefour every week. North America is the one key spot that Carrefour has yetto enter and Safeway just might be the vehicle needed for Carrefour to moveinto the profitable US and Canadian marketplace.
Headquartered in Paris, France Carrefour is one of the best in classwith fresh ready-2-eat and heat-N-eat food companies. Carrefour has successful experience with andaging population, demographic changes and evolving ethnic food offerings thatcould be leveraged to lift Safeway from its current doldrums.
Safewayheadquartered on the west coast of the United States continues to utilizinglegacy category management techniques that while once viable simply don’treflect the evolving food retail environment. That category focus is but onereason that they were unable to compete successfully in the US, east coastmarketplace and are now selling or closing locations. Carrefour has the ability to leverage itsglobal success with ready-2-eat and heat-N-eat fresh and prepared food if theybuy Safeway and would have plenty of room for additional growth. Carrefour understands the grocerant niche andcan be successful in the United States.
Outside eyes can deliver top line sales and bottom line profits. InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant
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