Walgreen's continues to expand in the depth anddirection of the Grocerant niche. The grocerant niche is a resultof the blurring of the line between restaurants, grocery stores, conveniencestores, and drug stores all selling fresh prepared, portable convenient mealsolutions. Targeted at the time-starvedconsumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are“better for you”, portable and portioned for one or two. Walgreens gets it andis positioning for a much larger share of the food retailing dollar.
In a programsWalgreens rolled out in major unban city’s you can now find freshfruits and vegetables, salads, sushi ,sandwiches and Heat-N-Eat meat loaf. In addition Walgreens spokesman RobertElifinger stated “ Our San Francisco area customers are already buying a lot offood in our stores, and there are requests for more product offerings," hesaid.
With thismarket test well underway, Walgreens is now testing fresh food in New York viaDuane-Reade, Chicago and the San Francisco bay area. For all of my regularreaders you have heard it hear before but this trend is sweeping the countryfrom coast to coast. Non-traditionalfood retailers are finding success selling fresh prepared ready-2-eat andheat-N-eat food.
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