Malaysia Grocerant Development Well Underway.

To contact us Click HERE

Malaysia’sJaya Grocer currently in the Empire Shopping Gallery has focused on ready-2-eatand heat-N-eat fresh and prepared food. They are transforming grocery shopping; blending a dining and shoppingexperience. Here is how it has been describe in Malaysia.“THE next time you head for Jaya Grocer to get yourfresh cut of steak or seafood, you might not land up taking it out in a bagwith you. Instead, you are probably going to enjoy tucking into the steak orfish, the way you like it prepared, sitting down in the middle of thesupermarket. This is Jaya Grocer’s newly introduced “grocerant “at its EmpireShopping Gallery outlet – a one-stop shopping and dining experience within asupermarket. Shoppers can walk in, choose their choices of meat or seafood fromthe butchery or seafood counters, head to the El Fresco cashier to pay for itand specify their choice of how they want it cooked.

El Fresco – The Italiano Café AuthenticItalian cuisine is served here.  Situated right in the middle of JayaGrocer, El Fresco is the heart beat of the dining experience offered whenshoppers step in. According to its manager Azhar Khairuddin, freshness ofingredients is the strength of Italian cooking. Being in a grocery store,freshness becomes a no issue. “Diners can choose fish, meat or vegetables fromthe grocery and we cook it for them according to their choice.”  “We offer mid-range pricing but fine diningexperience, not compromising on our presentation or quality of food,” he said. ElFresco offers a wide variety in their menu, ranging from starters to dessertswith a big emphasis on pasta and pizza.”
Enough, sounds like any contemporized US WholeFoods or Central Market. The world is getting smaller people around the globeare repositioning the concept of food and traditional avenues ofdistribution.  If you are a food retailerand you think you can do what you have done for the past 20 years, well youcan’t!  You just might end up lookinglike A & P who could end up being bought by Jaya Grocer of Malaysia!  Have your called Foodservice Solutions? Areyou ready for a grocerant program assessment or grocerant brand positioningplan?
Steven Johnson isGrocerant Guru at Tacoma, WA based Foodservice Solutions, with extensiveexperience as a multi-unit restaurant operator, consultant, brand / productpositioning expert and public speaking. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant