Real Mex, Real Mess no Real Opportunity. Here is what they need now.

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RealMex has gone from sales turn-over, too turn-around, and too turned-down. RealMex a multi-branded restaurant company with food manufacturing and distributionfacilities in Southern California is in an outstanding position to capitalizeon current retail food directional shifts. What they desperately need now areoutside eyes.
It’stime that Real Mex evaluates their current manufacturing and distributionassets, leverage proprietary restaurant brand integration while identifying anddeveloping both internal and external growth opportunities. Ok it sounds simpleenough, but Real Mex is in the middle of the grocerant niche and that is whatwe do every day. Simply put no CEO would leave if they understood the value ofthe opportunity at hand.  While many restaurant chains are expanding thefootprint of the brand into non-traditional channels Real Mex is contracting.Restaurant chains do two things they either grow or they die. The status quo isnot something any restaurant chain can attempt to maintain in the worldtoday.  Consumers are dynamic not static.  Restaurant Chains must be the same.
Below are actions we feel Real Mex should undertakein order to develop contemporary consumer relevance:

1. Focus on manufacturing of RMF-branded products at retail with restaurant brand integration;
2. Revitalize Legacy Restaurant Brand Relevance with today’s consumer focus; 
3. Leverage manufacturing expertise  in custom-developed products for additional foodservice clients;
4. Extend consumer relevant restaurant brands around the country including non-traditional outlets;
5. Leverage manufacturing/distribution opportunities in markets served for private label products into RMF brands.

Hedgefunds typically have a plan of action when they invest.  Restaurant brands and consumers have a bond,when that bond is not met the consumer moves on no matter what the plan thehedge fund has.  The fastest growingsector of retail foodservice today is the grocerant niche.  Real Mex is positioned to exploit that nicheas well if not better than any company in the US.  The question is will they?  Outside eye can provide insights for success.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WAhas been the global leader in the Grocerant niche for more on Steven A. Johnsonand Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook/Steven Johnson