Foodservice Solutions® Grocerant Guru Steven Johnson developed the 5 P’sof food marketing which are: Product, Packaging, Placement, Portability andPrice. When grocerant Ready-2-Eat andHeat-N-Eat fresh and prepared food is thrown into the mix consumer frequencyand customer loyalty both increase for retailers driving top line sales andbottom line profits.
Simply look atthe US retail foodservice growth and sales leaders of today. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers & Fries, 7Eleven are all growth leaders. TraderJoe’s leads in sales per square foot at over $1,750 per Sq. Ft. Chipotle, FiveGuys and 7 Eleven are all growing units and garnering share of stomach fromeveryone else. All are members of thegrocerant niche.
Oneof the most interesting new developments is bundling of the meal componentswith a “better for you” focus. It’s amix and match game that is very empowering for the consumer. Consumer’s select by meal occasion what“better for you” attribute they want. Itcan be fresh hamburger, low salt, cooked to order, or green packaging.
Don’tdiscount the value of consumer choice or limit the world of “better foryou”. Mix and match of small portion,fresh products, green packaging all are contribution to making meal time a timeof convenientmeal participation, differentiation and individualization andconsumers are responding.
Since 1991retail food consultancy Foodservice Solutions® of Tacoma, WA has been theglobal leader in the Grocerant niche for more on Foodservice Solutions® Bing orGoogle Grocerants or visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook Steven Johnson
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