NPD’s National Eating Trend Study Finds 25 Million use food coupon app’s a month.

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Newspaper advertising food inserts diminish in valueagain.  With the growing adoption of smartphones,mobile applications are fast becoming the norm for food marketing.
 NPD’s National Eating Trends study whichtracks all aspects of eating behavior found “coupon appsare used by about 25 million Americans each month, and this happens mostfrequently in households with children. The foods these app-couponing-familiesconsume more often skew towards kid-friendly staples like eggs, cold cereal,bacon, sausages, macaroni and cheese, soup, and fruit juice. More than half of U.S. consumers are aware of Groupon,the localized deal-of-the-day website, and about one in five consumers receivesemails regularly from the service, according to NationalEating Trends®. Roughly the same proportion claims to read throughthe emails at least monthly — equating to more than 60 million U.S. consumers.”Arecook books the next legacy print to become reduced in value? The study found “Over the last year, about half of Americans accessed theInternet to get their recipes. In a recently released NPD report entitled,Recipes Are Cooking, most other traditional recipe sources have been decliningin usage, while Web sites such as allrecipes.com and epicurious.com have becometop destinations for consumers in need of cooking ideas.”Mark this number down 7% ofconsumer visit Amazon for food offerings ever two or three months according toNPD.  Amazon Fresh is building a base andwe believe that Amazon has found the last mile solution with delivery of freshfood.  The retail food space is evolvingfast. Both brands and retailers must find new avenues of distribution in order to maintainconsumers.
Outside eyes can delivertop line sales and bottom line profits.  Invite FoodserviceSolutions® to complete a grocerant program assessment, brand, product placementor positioning assistance.  Since 1991 Foodservice Solutions®of Tacoma, WA has been the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant