Building top line sales and bottom lineprofits around the globe is something McDonalds is very good at. Leveraging McDonalds brand messaging whileintegrating country by country menu customization continues to be a successclue for McDonalds as they expand into new countries and build out those theyare currently operating in.
Finding continued success in theready-2-eat fresh prepared food niche McDonalds has recently announced thatthey will utilize what they have learned around the world with fresh preparedbetter for you food products and incorporate those lessons into new limitedtime menu offerings (LTO’s) in the United States.
There is not a food company in the market placethat vertically integrates Foodservice Solutions 5P’s of food marketing: Product, Packaging,Placement, Portability and Price better than McDonalds. The price, value, service equilibrium isresetting and McDonalds will utilize LTO’s to drive a better for you freshnessmessaging to consumers edifying the brand while reinforcing consumer relevance.
Variety is one thing that isoverflowing in McDonalds marketing tool kit repository. Two of the first LTO’s in the United Statesthis spring and summer will be a blueberry banana nut oatmeal and an iced drinkcalled Cherry Berry Chiller. Don’t think that’s all that’s up there sleeve.
Here is a sample of what is currentlyoffered somewhere in the world from McDonalds. In Germany you can find coldbeer in most McDonalds. Canada,has a lobster dinner with the McLobster lobster roll. In Norway, they have theMcLaks, a sandwich made of grilled salmon and dill sauce. In Hong Kong, Rice Burgers, where the burgers are inbetween, not burger buns, but two patties of glutinous rice.
Long ago McDonalds abandoned brand protectionism for global success. When it comes to creating menu magic don’t think McDonalds can’t getfresh with its menu. The United Statesis a melting pot and McDonalds has a pot brewing with menu magic written allover it.
InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since1991 Foodservice Solutions® of Tacoma, WA has been the global leader in theGrocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
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