Joe Lee knew he could grow Red Lobster into a retail food success story.However what an outstanding job he did creating a culture of evolution focusedon daily quality execution. All thewhile building a overarching strategy of moving the business forward with theconsumer. If success leaves clues overthe course of the past year Darden’s growth pattern has been established.
With a new global vision well in hand Darden is positioning to remain anindustry leader not only within the United Sates but around the world. Equippedwith a plethora of viable concepts under its umbrella Darden began growing viaarea development agreements. With newagreements in place and new operating partners opening or running restaurantsin Dubai, Mexico, Puerto Rico. Can Asia,Europe and the rest of the Middle East is far behind?
Understanding you can’t continue to open restaurants without high qualitysustainable food. Darden is constructingthe world’s first Lobster Farm in Malaysia providing products for its mainstaybrand Red Lobster while empowering continued global growth. Combine that with new opportunities withcompanies the ilk of Blue Ocean and Darden’s supply chain is fast becomingsustainable. Retail food operators areadopting this new farm to fork supply chain positioning around the globe,evolving once more.
Most important to my clients and for regular readers of this blog is Darden’s growingunderstanding of the ready-2-eat and heat-N-eat food marketplace. Many of Darden’s concepts provide Take-Outplacing the chain in the middle of the growing grocerant niche. When they announced last week that Sam’s Clubwould be the exclusive seller of Darden’s new ready-2-eat retail saladdressing, mozzarella and Parmigiano-Reggiano cheese, it was clear the $300million invested in sustainable crustacean farming would also provide a competitiveadvantage within the seafood heat-N-eat retail marketplace.
Darden’s strategy is evolving with the retail marketplace, domesticfoundational ownership, global franchising and retail dominance. Success does leave clues Darden has pick upmany and is positioning for many more years of success. Darden understands the consumer is dynamicnot static and is moving in step with the global consumer of today andtomorrow. Darden’s umbrella of success is bright. Is yours?
Outside eyes candeliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand andproduct positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA hasbeen the global leader in the Grocerant niche for more on Steven A. Johnson andFoodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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