Wendy’s conundrum, continue copy-cat marketing and menu ideation or focus on the customer.

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DoesWendy’s understand that cultivating a brand is more important that managing abrand? Brands are dynamic not static, they develop and grow with the consumer.Identifying distinctive differentiated programs, positioning and consumable’sby day part that reflect the brand, industry trends, consumer preferences  is an area that Wendy’s simply has notexcelled.   Creating copy-cat menu itemsand positioning statements is an area that they of late have done muchbetter.  Note: if you’re going to copy,pick programs, products and positioning that garners more than trial.
Recyclingc-level marketing team members is another area Wendy’s excels.  However those that are successful generallyin-addition bring in Outside Eye’s. Outsideeyes can add new light and assist a company in redevelopment and deployment ofnew products and brand positioning. Clearly Wendy’s needs some outside helpidentifying distinctive differentiated food consumables, trends, and day-partsto create a point of or any differentiation. 
Understandingthe unique balance between palate, price, pleasure and the consumer’s drive forqualitative distinctive differentiated new messaging places FoodserviceSolutions® in a select industry grouping The food value proposition equilibriumfor the consumer today balances; betterfor you, flavor, and traditional products all blended into something with a twist.
Successleaves clues transformational times require focus and experience with aqualitative edge. One success clue is Foodservice Solutions® 5P’s of foodmarketing: Product, Packaging, Placement, Portability and Price.  Consumer choice is driven today by the 5P’sof food marketing.  My tip for Wendy’s isutilize the 5 P’s when trying to identify distinctive differentiated foodconsumables, trends and day-parts.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities Foodservice Solutions® of Tacoma WA isthe global leader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant ortwitter.com/grocerant Email:grocerant@q.com