Starbucks: restaurateur, food manufacturer, retailer simply evolving with retail food success.

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The grocerant niche filled with ready-2-eat and heat-N-eat fresh andprepared food has no better example of success than Starbucks.  The retail food world is evolving at a fasterrate than ever before and many legacy brands simply have not kept up.  To many legacy chain restaurants andretailers practice brand protectionism rather than evolve withthe consumer.  The retail food consumeris dynamic not static.  Here are someways that Starbucks has evolved with the consumer.
Entered Single cup coffee selling 100+ millionK-cups in non-traditional points of distribution.Entered Fresh Juice market with Evolution Freshnon-traditional product sold in multiple retail channels.Expanded Organic with  Galápagos San Cristóbal coffeeNon-traditional and exclusive.Entered instant coffee world with VIA® Ready Brew Non-traditionalsold in multiple retail channels.Exclusive provider of coffee for Alaska Air linesExclusive new restaurants located within Disney World
Starbucks founded in Seattle, Washington operates more coffee focusedrestaurants than anyone in the world has not limited itself to the restaurantworld.  Starbucks focus in on theevolving consumer.  With the dynamicgrowth of the middle class in China, this year Starbucks will open more thanone store every four days in China while simultaneously expanding VIA in allfood retail channels in Asia. Starbucks withindustry leading products, positioning and ever evolving cross channel businesssuccess is a perfect example of success within the grocerant niche.  What are you doing with your food products,food brand or chain restaurant? Contact Foodservice Solutions if you would liketo unlock your potential within retail food.