The price, value, service equilibrium is resetting inGrocery stores, Restaurants and Convenience stores. The wildly successful Subway $5.00 foot-longstated it. The QSR value focused $1.00menu propelled it and now the $10.00 Pizza may have signaled the bottom. While it took the $10.00 pizza to drivecustomers back into the pizza sector it is the $10.00 bundled meal price pointthat is garnering customers for restaurants.
Enter the grocerant niche with ready-2-eat andheat-N-eat fresh and prepared food. Consumers are looking for new products,packaging and time saving options, retail drug stores, grocery stores andconvenience stores have provided a new set of choices. Consumers are attracted to the grocerant nicheby the fresh prepared focus, price points and bundled meal components. Which provide a strong margin for increasedprofitability while building consumer frequency and loyalty for the retailer?
All retail food sectors have noticed a discontinuityin consumer food shopping behavior and all are fighting for shareof stomach. Contributing tothis displacement is the focus by on short term market metrics particularlyprice and away from the consumer. Thisin turn has caused a loss is consumer traffic at some chain restaurants. There are attributes that are much moreimportant to the consumers that all food retailers should be paying attentiontoo. Success does leave clues; we havepicked them up and can assist you edifying your brand. Are you ready to move with the consumer toosuccess?
Join me hereon my blog for insights, information and inspiration. Since1991 Foodservice Solutions of Tacoma, WA has been the global leader in theGrocerant niche for more visit: twitter.com/grocerant, http://www.linkedin.com/in/grocerantor on Facebook at Steven Johnson
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